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What is Email Marketing?
Email Marketing is a form of online marketing which utilises emailing as a way to promote products and services. This is done by building a list of people who might be interested in the industry or products being provided. By sending the user direct emails, you can personalise the email according to their indicated interests and sell them products through emails. Email Marketing is one of the cheapest and most effective forms of marketing. However, building the list from scratch is something that can be difficult without knowing how to do so.
Email marketing works like this. Imagine if you have 1000 people on your mailing list. By sending them an email, close to 90% will open and read it. Expecting about a 2% conversion, just by sending a single email, you can expect 20 people in your list to make a purchase. Easy as that.
What Makes Email Marketing So Special
Build a list of loyal clients
Email marketing is the best and most engaging way to interact with your clients. Use it to improve your return on investments (ROI).
Notification of New products, services or events
Email marketing has long been the best way to inform your current users about new updates. One email blast and everyone is aware of what is happening.