Email Marketing is a form of online marketing which utilises emailing as a way to promote products and services. This is done by building a list of people who might be interested in the industry or products being provided. By sending the user direct emails, you can personalise the email according to their indicated interests and sell them products through emails. Email Marketing is one of the cheapest and most effective forms of marketing. However, building the list from scratch is something that can be difficult without knowing how to do so.
Email marketing works like this. Imagine if you have 1000 people on your mailing list. By sending them an email, close to 90% will open and read it. Expecting about a 2% conversion, just by sending a single email, you can expect 20 people in your list to make a purchase. Easy as that.