description and pricing of services

Google My Business Now Allows Adding Products & Services to Listings

Goole my Business

Google My Business is one of the most popular tools for businesses to automatically have a presence on the Internet. Users can suggest a listing in place for you and you can generate free views and business just through Google Maps. Using Google My Business is a good complementary tool you can use alongside your website to provide your potential clients applicable and constructive content which they are looking for.

Claiming Your Business

Claim your business on Google maps

 

Google Maps is integrated with Google My Business. This allows users to automatically see businesses as well as attractions on Google Maps. Users can also add reviews, content and suggest business listings if it isn’t available on Google Maps. As such, there might already be a listing for your business. You just have to claim that listing to let Google know that this Business establishment belongs to you.

Info

google my business panel

Once you have successfully claimed your business. The next thing you want to do is go to “info”. The panel “info” allows you to edit how visitors view your listing. From there, you can change the keywords visitors can use to find your website, operating hours, contact information, website, and your products and services. From there, you will want to click on services so you can add them.

 

Services

Google my Business Services

Services within Google My Business is a great platform to showcase your services available. This allows clients to directly see what you offer without even going into your website. In this section, you can add different categories as well as sub-services. For instance our website, We have several services but different sub-services to offer them such as hosting, speed optimisation, website migration and website design under the large category of website design/development.

description and pricing of services

The next time your listing is viewed by customers, they have a clear understanding of the services you offer, information about your business, and reviews from other people. All done without leaving Google Maps.

How Much Does a Website in Singapore Cost?

Websites are a must have in the 21st century if you want to target the majority of the population of Singapore and the world. Gone are the days of brick and mortar methods such as directory listings and newspaper advertisements. When you are looking at creating a website, there are two trains of thought that can come to your mind: Free website builders and Paid Website Designers. Alternatively. if you already have an existing website, you might want to look at keeping up with the latest website design to make your website relevant. When we are talking about a free website, it does not entirely mean free but rather doing it yourself using platforms such as Wix, Squarespace. While it is easy to use their platform to drag and drop elements that you need for your websites, you usually need to pay a monthly fee from 20 SGD and above for the more premium plans. Those plans allow you to remove the platform ads which in turn makes your website appear more professional for your business. Over a few years, this amount can chalk up to a big sum so always conduct your own checks before diving into these free options.

Paid Website Designer

Probably the most sought after and easiest solution for your website, Paying a website designer to make to handle your website project is a great option especially if you do not have the skills and time required to do a website. Website Designers tend to handle all processes from domain purchases, hosting as well as the overall performance of your website.

Charges

For the sake of fair comparison of free website designing platforms and paying a website designer to handle your project, we will not be factoring the hosting charges and domain name annually. The charges of a website can be often categorised into different types of websites and the number of pages required for the project.

Corporate Websites

The most common form of websites is corporate websites used by business to advertise the products and services they have. Corporate websites usually require clean design and functionality. Corporate sites usually consist of about 10-20 pages and can cost anywhere from $2000 onwards depending on functionality. Advanced functionality such as user registration and member portals will cost additional. often more than $2000 for that functionality alone. Additional costs such as graphic design for banners and corporate images as well as photography are not included.

E-commerce Websites

E-commerce websites are basically basic websites with the functionality of a member portal and e-commerce capabilities. These are a great option especially if you are selling products. Most e-commerce stores can also help you manage inventory stock and shipping which adds a lot of bonus for the end user. However, e-commerce site’s backend is difficult to manage and you will probably need some experience with inventory management as well as managing the backend of the platform in order to upkeep the website. Such stores usually need a team to update the inventory, product listing and promotions. The cost for E-commerce stores are usually above $4000 for basic e-commerce capabilities and can cost above 5-figures for full fledge commerce capabilities. Some examples of such sites are Lazada or Shopee.

Event management Softwares/Content Management Systems

If your business is a service/event oriented. This will be the website type you are looking for. These EMS and CMS helps you to handle ticket management for events or handle membership registration. These website includes member portals and also event management functionality; allowing you to create events and also handle the attendees. Such websites are similar to e-commerce sites and will cost upwards of $4000 and similarly can cost above 5 figures for a more complicated solution. Likewise, such websites require a team to manage the functionality of the website and handle miscellaneous requests.

Blog

Probably the most basic type form of website designs, blogs are still one of the most common types of websites found on the internet. While they have the most basic functionalities such as adding daily posts. They are still one of the most loved sites for information. They can also be used to earn affiliate income by selling other people’s products. The price for such a website is usually above $1000 on its own and will not include other additional services such as photographs and banner design.

Free Website Builder Platform

wix

Free website builders are becoming a more popular option due to the flexibility of building the website yourself and also affordability. However, most people do not account for long-term use which can actually rack up thousands of dollars over a 5 year period. In addition, you also have to spend hours and hours finessing the site to make sure it functions and looks professional. As such, it is important to weigh the time spent building such a website and outsourcing the website to a professional web designer. However, if you are on a low budget and do not mind having simple functionality, Wix and Squarespace might be the solution for you.

perfecting the website

Both platforms are fairly similar as to the drag and drop building function. They have also enhanced capabilities to allow to build simple e-commerce sites and Content/Event management systems. However, do note that the customisability of these platforms are usually limited and you usually need to purchase their higher tier plans to enjoy these functions.

To conclude, Wix and Squarespace is a great option if you are still unsure about forking out a few thousand for a website designer but if you intend to be serious about your online presence, you should still turn to a website designer. These “free” website builders have fairly limited capabilities and often do not allow you to scale as your business expands.

Conclusion

If you are interested to find out about how Proximacy can tailor a website solution for your business/corporation, contact us for a non-obligatory meeting. We would like to understand how your business works and offer you a customised solution. We are also having an $1111 website promotion till the end of October 2018 for anyone looking to build a new website.

$1111 website promotion

revamp website

Signs Your Website Needs a Revamp

revamp website

A website is one of the best assets that any business can own. It acts as a 24-hour salesman which can help your business generate leads and sales even when you are sleeping. In fact, some businesses only operate through a website, not needing a storefront. This saves a lot of fixed costs in renting a storefront or even manpower costs. The benefits of owning a website cannot be understated and this is why all businesses in the 21st century must have a website in order to succeed.

While there are a lot of existing businesses that own a website, not all websites are created equal. At Proximacy, we have seen countless of businesses with websites that were built in the early 2000s that have become obsolete. While it was beneficial to be an early adopter of websites in the early 2000s, websites need to be constantly upgraded to ensure that it is in line with today’s mobile and desktop requirements. A lot of these old websites are not mobile friendly and they have outdated pictures, media, and layouts. This can be detrimental to your business reputation especially if a potential client is looking for a business that takes pride in their digital assets such as a website or social media domains. In this post, we will take a look at the clear signs that you need a new website in order to stay relevant in today’s ever-changing digital landscape.

Mobile Friendly Site

More than 50% of today’s users only have a mobile phone as their device and it is not surprising to see why. Mobile phones have become an all-in-one device that almost all people own and it is easy to browse the internet with that device. A recent report from Hitwise on the mobile users in the US found that more than 50% of search queries are coming from mobile devices throughout all niches and categories. This finding alone is sufficient to tell you the impact a mobile-friendly site has in today’s landscape. A mobile-friendly site has the following characteristics throughout all its pages.

Responsive Design

responsive design

Having a responsive design is an important aspect when it comes to website design. Screens come in many different sizes and having a responsive design ensures that web pages render and load perfectly no matter what screen size the person is using. It also means automatically detecting when a person is using a mobile device so that the font, call to action buttons and media elements are tailored to a mobile view.

Fast Loading Speed

GTmetrix test

In today’s blazing fast fiber optic connection. Users are more demanding on the loading speed of websites. A research from Google also found that websites stand to lose 10% of visitors for every second that a website takes to load. In addition, some people are still not able to achieve fast internet speeds due to their location. As such, it is important to ensure that your website loads fast and uses less than 2mb of data to load. Another method that you can use to achieve blazing fast speeds is to use Google Pagespeed insights and other tools to improve your website’s loading speed or to use Accelerated Mobile Pages, a initiative by Google that makes it easy for web developers to create near instant loading pages for their websites.

Legible Font and Buttons

Ever visited a website and found problems clicking certain buttons or text because of the size of the font? Ensuring that your font and buttons are legible and touch-friendly is an important aspect for a mobile-friendly site. Always make sure that you test and test your design so that it is responsive and garner the click that you want from your visitor.

Cross-Platform Integration

Customers are always looking for alternative means to find the things or service that they want. Whether is it a review, directions to your store or to find out what other people are saying about your business. It is always important to integrate multiple platforms into one seamless experience for your users. Whether is it adding a link for users to share your post on Facebook, allowing Google to capture your address so it can use Google Maps to direct the customer to you. Or using Google my business to find out your operating hours and the reviews about your business. Remember that there is no one methods that works online. Always distribute your eggs (digital resources) into multiple baskets (YouTube,  Facebook, Google). And lastly, always track your website so that you know where all your traffic is coming from. One free tool I use extensively is Google Analytics.

Location Grabbing

For businesses with a store front or requires customers to go to you. This should be on the top of your list. Integrating Google Maps should be a must for you. Using Google’s API for navigation is a good start so that Google can easily grab your potential customer’s location and lead them to you. As such, it is also important to put your business on Google My Business for the most exposure.

Application Experience

Most visitors using a mobile device to conduct a search usually achieve a specific task. As such, a good mobile application is one that allows your visitors to accomplish the most used feature of your website through a seamless experience. For example, Amazon’s website to track your packages, order items and to configure your account settings. Likewise, your website should emulate the best features of your desktop view. This means amplifying the aspects that the customer uses the most and make it stand out. Most websites today can emulate that of an application. Make sure that your website is properly optimised so that visitors can get what they want quickly.

Low-Quality Media

Ever clicked on a website and was greeted by a picture that was taken with a potato? I know I have. The quality of media elements has come a long way since the early 2000s. A well-optimised image below 1mb can look the same as a 5mb photo and a high-quality photo that was taken in the early 2000s now is visually wose worse than a photo taken with an iPhone. The practices and norms of today’s websites are much different than the standards of an old website. If you are still using a website that was built in the early 2000s. Perhaps its time to engage someone to redesign your website.

Broken Websites

Broken websites happen when a website using a platform such as WordPress, Adobe Dreamweaver, or other similar platforms is not updated regularly to support the current standards of a website. What happens is a website will lose its compatibility and as a result, cause the formats or certain functions to not work. Other scenarios include a user inputing data into the website and cause the website to crash. If your website sounds exactly like this, perhaps its time to get someone to take care of your website. Always remember that your website is like a sales associate, it can only flourish if you provide it some resource. That is why sometimes hiring a web admin for a low cost of 200-500 a month can sometimes be beneficial for your website in a long run. The web admin will ensure that data, user experience, and compatibility is up to date at all times and can help you fix or update pages as and when needed.

broken website

New Functions and Capability

Probably one of the most obvious factors, Websites can help you accomplish many functions and capabilities. If your business is exploring new functions that your current website is unable to achieve, perhaps it is important to do a fresh revamp. Talk to a web developer about the functionality you need for your website and they will advise you on the estimated cost and whether it is the best solution for your business.

Types of websites

Making the decision to revamp your website can be difficult. Not only does it cost a lot to completely change the website’s functionality, design and look. It can also take up a lot of your business time and take many months to complete. However, Making that decision means you are forward thinking and making sure that your website is up to date with the current standards. In today’s digital age, it is important to not only rely on traditional methods but on online media platforms to increase your lead potential.

If you are interested in finding out what Proximacy can do for your business, Contact us today or chat with us through our Facebook page.

Google My Business 2018-Free Views and Leads

Google My Business

Google maps is among the top 10 applications used on both iOS and Android and it’s not surprising why. It’s the number 1 maps application in the world closely followed by Apple’s Map app. Google maps was launched on February 8, 2005, and has continued to develop ever since. From merely providing directions to providing business listings for the favourite things you love. The key feature that allows Google Maps to thrive in such a competitive environment with Google is due to the vast information it has in on both directions and stores all around the world. You can literally search for any business listing, activity and Google Maps will lead you with directions to that location. You can also easily edit your business listing so that it provides the customer with a whole slew of information that can help them make a better decision. In this post, I will be showing you how to take control of your business listing and take it to the next level to get free leads and views for your business. If you would like to follow this post, please visit the page by clicking the following link: Google my business

Google my business home page

as the business tool of Google Maps, it allows businesses to register their listing and also to make changes to their listing to show the products, services, opening hours and even ratings from real customers. The process to claim your business is simple and just needs some time for Google to Send you a verification physical mail.

Add Your Business

Hit start now if you do not have a Google account or Sign into your Google account. Your personal Google account can also access the listing.

Once you’ve signed in, you will be prompt to input your business name. This name will be what Google map shows its viewers. As a tip, choose a short and simple name, as much as possible, avoid adding the type of business. For example Pte Ltd, LLP.

input what the name of your business is

Next, add the street address and postal code and select the region you are located. There is also an option to select if you deliver goods and service to your customers. If you are a home based business, do not select that. If you are a brick and mortar store serving customers at that location, you’ll definitely want to tick that.

 

Google will ask you a series of questions if you ticked the option “I deliver goods and services to my customers”. Once that’s done, Add in the Business Category, This will allow Google to help people searching for your industry find you. As much as possible, try to select the category that you can relate to.

category of business

Probably the most important part, add in your phone number and website that will be listed on Google Maps. As much as possible, you should make sure that you have a website. In today’s day and age, having a website is paramount to your business success if you want to target the newer generation.contact details

Choose whether you want to stay in the know with Google updates. As a rule of thumb always pick yes. Google regularly gives you insights on how to improve your listing which will be beneficial in the long run.

updates from Google

Thats all! Click finish and you’ll have to wait for Google to send you a verification mail. This mail will be sent to the address so make sure that the address you’ve input is correct.

After verifying your business, you can make changes to your listing such as pictures, opening hours, description of service and manage reviews.

Control panel of Google my business

Make Important Changes

Reviews

Manage reviews

Probably the most important part of your Google Business Page is your Reviews page. Reviews is usually the deciding factor for a customer when looking for similar products and services. As such, it is important to not only address the bad reviews but also the Good reviews. This tells your potential customers that you are continually looking for feedback and that you are managing the online properties you have.

Photos

Upload and manage photos

As the saying goes, A picture is worth a thousand words. Visitors want to know all about your business before making an effort to step into your premise or visit your website. Make sure that there are appropriate photos that have proper title tags and captions to help visitors understand more about your business. Google has made a the photos section a lot easier to navigate and allows you to manage both photos uploaded by you or your client.

Info

Business information

probably the most important part of your listing, info allows you to add specific contact information and opening hours to your business listing. You can also add specific keywords that best describe your business. Use this wisely as you can only put a few at a time and Google uses such keywords to identify your business when a user queries this.

Conclusion

Google my Business is just one of the many tools that you can use to improve the visibility of your website in Google’s products, as the elading search engine provider, it is important to get onboard with all of Google’s tools in order to give your business an edge. If you would like to learn more about Google’s other products, please visit our other pages about Google Search Console or about Analysing the visitors to your website by Google Analytics.

 

How to Make a Landing Page

A sales page or landing page is often the most important page to get leads or conversion. You can either utilise a sales page through a Google ads campaign to lead visitors to your page or through Search Engine Optimisation methods. Either way, once you’ve gotten the visitor to your website, your landing page should make the customer convert. Either by means of emailing you or calling you directly. If your landing page is not convincing, whatever efforts you use for marketing or organic visitors won’t mean a thing.

The structure of landing pages is often an art and it takes a lot of tweaking to find out the best format that converts best. It is not a guesswork and should be backed up with data and if possible, A/B testing to find the best format or headlines.

As such, I would like to share the 10 checks you should use for your landing page before launching.

10 Checks Before Launching Your Landing Page

Headline Text

title and description headline

Whether you are getting traffic from Facebook, Google Ads or organic searches, it is important to grab the attention of your potential clients with a catchy headline. Your headline determines how hooked the client is to your product/service. If you are using Google ads or organic search engine pages, make sure that your title tag properly defines your product and service and the description should support your title tag. This is the same for your Facebook post or ad, the first sentence should describe your service and the subsequent sentence giving support to the product or service. For our campaigns, we found that using numbers to support your service makes a great impact on our campaigns. Headlines such as “Professional Cleaning Services with Over 10,000 concurrent cleaning contracts” Or “save 20% on our services with every 1-year contract” numbers usually reach out to the analytical business minds of individuals and it usually works wonders in almost every industry.

Above the Fold Content

“Above the fold” content refers to the content that the visitor is presented with the moment he enters your site. Below the fold content, on the other hand, refers to content that he needs to scroll down in order to see. The above the fold content should match the title tag and description tag that enticed the visitor to click. This will match their expectations with reality and make them stick to your page read on. Not click out, or bounce.

Avoid Unnecessary Links

Your landing page should not have any unnecessary links for visitors to click away. Always remember that your landing page is there to sell your product. Giving them something else to read about will distract people from what you want them to do and cause a delay from your objective… which is converting them into sales.

Distracting Content

It might be tempting to add elements that can beautify or improve the experience for the visitor but are often counterproductive to converting. Always remember that too much information, images or video content can discourage a user from making the next step in your marketing funnel. If that information is not necessary for your sales, don’t put it in.

Call to Action

call to action buttons

Assume you managed to convince the visitor to take the next step and fill up their information or credit card details. A good call to action is needed. Ask yourself if you need the customer to call you or send you an email. If an email is needed. Make sure only necessary details is required. I’ve seen so many calls to action contact forms fail because the visitor was uncomfortable with the number of fields and details was required. With the number of security lapses going on, people are less willing to provide key information and this can lead to poor conversions. In most cases, you should only need the following information: Name, Email. Other forms of information such as contact number should only be required after some follow up through email correspondence.

Proofread Your Content

The one thing that ticks me off when I read a sales page is a poor use of vocabulary and sentence structure. It gives me a sense of how much work was put in and the conscientiousness of the writer. And it isn’t just me too. Studies have also shown in an A/B testing scenario that a poorly written sales page with grammatical errors and poor sentence structure tends to have a lower conversion rate than one that has generally no mistake.

It is good practice to proofread your content after you have written it, get someone else to read your content and finally, read it once through after a few hours.

Does my Sales Page Fit the Needs of My Client?

Often times, businesses are too focused on selling their product and service without understanding more about the customer. Customers and visitors visit your website because they have a problem. Not because of how great your business is. Instead of focusing on your product or service. Put yourself in a client’s shoes and structure your sales page around what they need. By doing so, you are able to meet their needs first making them more inclined to lock in with your service/product.

Testimonials

Testimonials are a common sight on almost all websites but are an intangible resource that most visitors are looking for. Most people want a perfect service without any hiccups and testimonials are a great way to assure them that you know what you are doing. If you have testimonials, place them before your call to action and in order of importance. People are more likely to convert when they see a company which they recognise that has used your service or product and have something good to say.

Mobile Optimisation

mobile optimisation

Mobile users contribute to over 40% of visits for all 100+ of my client’s websites and websites that we own. This growing trend is an indication of the growing trend of using just a mobile device as their sole device. Optimise your page and test to ensure that all elements are mobile-friendly and can load quickly. Remember that not everyone has the same access to fast 4G/LTE connection. One suggestion will be to use Google’s AMP for lightning fast speeds.

Test

Before launching your sales page/campaign, it is always wise to test every single element. This means opening the page in different browsers, testing on Android and iPhone platforms, testing the loading page, content forms and proofreading your content once more. You will be amazed at how much money it will save you instead of finding costly mistakes after launching.

Conclusion

After 10+ years in the industry of internet marketing and launching sales pages for our clients, I find that these 10 fundamentals never change. To this day, I use these 10 checks to ensure that my sales page has these essential elements, and it has proven beneficial in most cases.

 

5 Free SEO Tools I use to Improve Proximacy

If you are an in-house marketer and have the arduous task of managing your company’s online properties such as websites, or online marketing materials, you probably know how essential SEO or tools are. In this list today, I will be sharing a few of my most used SEO tools to help me manage my clients and Proximacy’s website. These 5 free SEO tools range from SEO tools to track my rankings to tools to help me post simultaneously to different platforms. Most of these tools I use is completely free and can be utilised by all.

IFTTT

One of the most invaluable free tools I use is IFTTT, also known as “If This, Then That”. It’s an ingenious way to link different applications and devices together. This means if you have multiple platforms or applications you use to market your products, posts or services, you can get IFTTT to automatically link them together and post them for you in a single post. There are hundreds of different methods of using this website but I’ll just share those that I feel is useful for my method of working. These instructions are also known as Applets and they direct IFTTT on what to do when an event is triggered.

Facebook Auto Posting

Proximacy is a website that provides online marketing services to businesses and individuals and we also post regular tips and tricks to the public. As such, we are constantly posting articles and blog posts onto our website. As much as possible, we also want to engage with our audience on Facebook so Building an Applet to automatically post our blog posts onto our Facebook page is essential.

Start by creating a new Applet. From the “choose a service” page, you have over 100 types of services you can choose from and to help make your life and processes more streamlined. But for a start, we will choose WordPress. You can choose between “any new post” or “new post with tag or category”. Because I want my facebook to be automatically updated when I publish a post, I will choose “any new post”

Next, you want to fill in “that”, this completes the equation of “when a new post is created on WordPress, then create a link post on Facebook

If you are worried you are unable to customise the message on facebook, you can actually add ingredients and custom texts so it looks more personal. Once you create the action, every time you post something new on your website, it will automatically post the same entry on Facebook.

There are a ton of customisation you can use with IFTTT and its really up to you to determine how your business processes work.

Image Compression

If you have been following our posts, you will know that conversions on a website are heavily dependant on the speed of your website. If you want to learn more, check out our post about how to speed up your website. To summarise the post, image compression is essential for all fast websites. Contrary to belief, compression takes away very little to no quality loss at all. If you place a full sized image on your website, your visitors will spend a lot of time and data waiting for the images on the site to render. In addition, It will drain your server’s bandwidth resources quickly.

Optimizilla

I personally use Optimizilla as my first choice. Not only is it available online, it also completes the job quickly and you can upload up to 20 images at a time. There is also an easy gauge you can use to determine the quality of the image. Do note that the website already optimises the images automatically. 

To start this process, just drag or upload your pictures on the website. Once it has automatically compressed your images, you may choose to download the optimised images or even adjust the quality yourself. 

Search Engine Optimisation

If you have been tasked with SEO or Search Engine Optimisation for your company’s site, you’ll know how expensive it is to purchase tools to help you track your progress or to help you to find places to post links on. One free tool I can recommend for personal businesses besides the Google tools such as Google Search Console or Google Analytics is SEO Powersuite.

SEO Powersuite

SEO Powersuite is a free software that within its ecosystem contains a few software you can download for both Mac or Windows users: Rank Tracker, Link Assistant, WebSite Auditor, and, SEO SpyGlass. In brief, this four software help you with different aspects of your website. There is a free version which can help you track one website at a time and with limited functionality and a business and enterprise version which will unlock different features. For a single business user, the free version is sufficient for simple tracking and use and should prove useful for your personal use.

Rank Tracker

ranktracker

Rank Tracker helps you to conduct keyword research and track the Search Engine Ranking Position on the various search engines such as Google, Yahoo and bing. While Google’s keyword planner can help you to do keyword research, Rank Tracker provides more avenues to research on. You can also track your competitor’s ranking and see the difficulty of the keyword to rank it.

WebSite Auditor

This tool helps you find onsite errors in your website, It also gives you the backbone structure of your website and also provides you with important metrics such as title tag, description tag, click depth and URL to name a few. This tool truly helps you with your onsite optimisation in a long run and keep track of what is missing on your website.

SEO SpyGlass

More for advanced users, SEO Spyglass helps you find your links that are pointing towards your website. This allows you to monitor them and also determine whether spam is building up on your website. From there you can use Google search console and disavow any bad links that could penalise your website in a long run.

Link Assistant

5 Free SEO Tools I use to Improve Proximacy

Similar to SEO SpyGlass, Link Assistant is a link management tool that helps you to find different types of links from various platforms such as Guest posting, directories, blogs and many others. Link Assistant can also help you to email the website administrator to get a link.

Website Speed

Optimising your images, working on Onsite Optimisation is part and parcel of improving your user experience and website speed. Website speed is also becoming an important factor in Google’s ranking algorithm so it is important to take note of these. I usually use two different types of platforms for this to test my website. GTmetrix and Google PageSpeed Insights.

GTmetrix

One of the best tools in checking your website speed, GTmetric analyses your website and uses different tools to check the bottleneck issues in your website. It also includes important recommendations that you can pass to your web developer to help optimise your website.

Simply input your website and it will start to analyse your website in its entirety. It even breaks down for you into different sections so you understand what to focus on.

Google PageSpeed

One of Google’s tool, it is the “holy bible” where you probably have to scrutinise your website over when it recommends you something. Since the tool comes from Google, its likely that those metrics that they advise you will be used to either reward you with better ranking or penalise your website for not following its guidelines. Either way, Google is taking a hard stance on website loading speed and you should too. Especially if you want to retain your visitor count or improve it.

 

Google Suite for Business: Why you Should Use It

Google Suite for Business

Google Gmail has one of the highest active users in the world with over 1 billion users every day. To put that into perspective, that’s over 20% of the world’s population. Did you also know that Google is available as Google Suite for business? This is not Google My Business listings as found on Google Maps but rather a suite of applications available for businesses. Formerly named as Google Apps for Work, G Suite gives you the same extensive tools that can help you scale your business. That’s all the familiar tools that can help you collaborate, share and increase productivity; essential to your daily work. Whether it is Google Calendar, Google Contacts, Gmail, Google Drive and Docs, and Google Hangouts. You can use all this within a controlled environment with administrative settings. For a complete list of apps provided within Google Suite, Check out Google’s official site to find out more. In this post, we will share the different benefits that you might find useful for your business and how you can scale accordingly.

google suite

World Class Security and Encryption

In today’s day and age where security lapses are common, it can be expensive to employ good cybersecurity protocols to protect your data. Your data in Google suite is kept securely in Google’s data centres and there is always redundancy for your data. if you have an issue, Google also has a 24/7 hotline for your convenience to speak with one of their officers. Find out more about Google Suite security protocols through the link.

Because all of your data is in Google’s Cloud system, you don’t have to bloat your computer with tons of company data but keep it all in the cloud. Wherever you are, you have access to the documents… provided that your administrative settings allow that. As the administrator, you have the control over how your employees get access to company information.

Save Money

As mentioned earlier, you get access to Google’s whole suite of useful apps such as Gmail, Docs, Drive, and Calendar. It might seem counter-intuitive since they are all available for free but you get many more features as a paid user. If you calculate the number of tools and cloud storage you get for the nominal fee of $5 per month, you stand to save much more than the individual tools that you might need to get.

google suite apps 2google suite apps

Standard Users

As a standard user, basic plans is free for teams of 10 and will only cost $5 for each additional users. Accounts also get 30GB of storage and the capability to set Alias Addresses.

What is an alias address?

Alias Addresses are email addresses that you can use to forward emails to your inbox. For example, If employee A: Stacy manages the help inbox, she can receive both stacy@company.com and help@company.com into the same inbox. She will also be able to send as both help@company.com and her name to clients. This is extremely useful for employees with double roles.

Business Plan

Though there is not a lot of changes, you get unlimited storage and archiving and the ability for low-code app development environment for power users for a low cost of $10/user. You also get a lot of controls available through this plan. There is also an enterprise version but you’ll definitely want to reconsider as each user is $25/user.

Dynamic Team Collaboration

If you work in a traditional office, you’ll probably have to keep renaming your documents so that everyone knows who has the latest copy. With Google’s suite of tools such as Google documents, everyone can work on the same document simultaneously. You can even check who input a certain mistake and also chat and brainstorm while on the document even if you are not in the same location. This allows for remote working which is extremely relevant in today’s interconnected society. With these features, you can complete projects quicker, accurately and save time.

 Simplified Organisation

Whether you have a meeting over a video call or set up meetings on Google calendar, you can easily organise such meetings through the suite of apps. In addition, you can synchronise your work calendar and personal calendar so that you see everything you have whether it is work-related or personal meetings.

Administrator

administrative control

As an administrator of your business, you can manage users directly through your settings. You have the ability to restrict access to certain files or individuals if they are not involved in the project. You can even see the individual log for each user and see what files are being uploaded and downloaded. In a world where information and data is king, it is important to safeguard your company’s interest.

Communication

Google Hangouts

Every country has a preferred application for communication, Singapore uses WhatsApp primarily, Korea uses Kakao Talk, USA uses IOS’s Messages extensively and WhatsApp. For users within your organisation, Google has Hangouts. With Hangouts, you can easily communicate through your mobile device with video audio and text messages. Google Hangout supports up to 25 users and you can easily access it through Gmail.

Google Gmail

I don’t think Gmail needs any introduction. Gmail is one of the most comprehensive emailing platforms there is and receiving emails and sending them is a breeze with Google. Receive almost instantaneous emails without second-guessing whether there is any delay or if it has gone to the client’s spam server in the mail server.

Conclusion

Google Suite combines what most users know into a comprehensive suite with a ton of features. With the features that Google offers small-medium businesses and a starting storage of 30gb, Google Suite is suitable for most businesses for a low cost looking for the most value.

If you are interested in using Google business but don’t know how to implement this into your existing business and email, you can contact us at our email or our hotline at 9111 3322.

 

Google Analytics: Find out if your Website is Bringing you Visitors

Have you ever been approached by a tech company to make a website? You went ahead and made the commitment to your business but don’t know whether your website is effective in bringing you leads? Chances are the tech company did not install analytics for you to track your website’s performance. In our early post about why traditional ads are dead compared to online advertisements, we spoke about how it is impossible to track how a TV ad is doing. Sure they can promise you millions of viewers, however, it is impossible to tell how many of those viewers are interested in your product and service. This is what differentiates online marketing from offline marketing. In this post, we will explain how you can use and setup Google Analytics to understand your target audience.

Google Analytics

Google analytics is a free web analytics service offered by Google to give you important information on how your website is doing. It was launched in November 2005 and is one of the most widely used analytical software in the world today. Google analytics can provide you with a ton of information from the device being used to surf your website, the duration spent on each page and even which country and gender the visitor is. This helps you to segment your website and customise your products and services based on the demographics of your visitors. Of course, analytics is useless if you are not ranking in the search engine. For this, you will need to use Search Engine Optimisation.

How to install Google Analytics on your website

Google Analytics is free for anyone but requires some time and experience to set up. In this post, we will teach you how to install it on your website if you are using WordPress. Using Google analytics will have to be another series of posts due to the platform’s in-depth applications.

Signing up for Google Analytics

new design for google analytics

Google analytics just did a slight update to their website so you might need a little time to get used to the following steps. Basically, they are integrating many of their tools into this Google Marketing Platform so that more people have the opportunity to learn more and utilise them into their website to understand the data they have. Your Google account can access all the different tools Google has to offer so just sign in.

Google marketing platform

Click “Set up” under “Analytics” and you will reach the analytics platform where you can input your property(website).

Tracking your Website

On the next page, you will be greeted with the setup process. Click Website and input the account name you would like. Normally, I will put the account name as my name for easy reference. This is in case you are managing other client’s websites and you need to differentiate these accounts. Next, add in the website name and the Website URL. It is important to note that if your website protocol is https. You select the correct protocol. We highly recommend all websites to start using https which is a secure protocol which ensures that none of your visitors’ information gets stolen while browsing your site. This is due to Google’s recent changes in making HTTP non-secure. Find out more about the benefits of switching to https. Select your industry category and Google will try to tailor fit your dashboard to show you what data you need. For the Data Sharing Settings, I highly recommend you to tick all the boxes, especially the Technical Support and Account Specialists. If analytics is facing any issue and you decide to contact Google. Their specialist will have the right to your account and help you to fix your analytics issues.account setup

data sharing settings

Next, you’ll have to accept the terms of service agreement from Google. Select your country and tick all the boxes and click accept.

 

Adding the Global Site Tag

If you are using WordPress, this step is extremely easy. Log onto your WordPress site and download this plugin: “Google Analytics for WordPress by MonsterInsights”. While there are many other plugins that can do the same, I prefer this because it is simple and it integrates Google Analytics into my site without me needing to copy and paste any codes.

Analytical plugins

Once you’ve installed and activated the plugin, head to your plugin list and click on settings for the Google Analytics by MonsterInsights plugin.

From here, you can authenticate the following respective UA code or manually enter the UA code.

Google login integration

pick a profile

finalising authentication

Once you are done, You’ve successfully linked your website with Google Analytics and can start receiving information from Google Analytics automatically. Switch back to Google Analytics and you can test it by viewing real-time visitors and testing the tracking with a visit by yourself.

real-time visits

Click on Home, “REAL-TIME” and open a new tab and visit the website to see whether your website is being tracked correctly. It will take usually about 20-30 seconds for the counter to bounce so be patient. If you’ve confirmed that Google Analytics is tracking, then you are set to go. Just note that Your dashboard will only start to populate after one day so be patient about viewing the data available.

If you are interested in learning more about how you can use Google Analytics to understand your visitors. Check back on the website for more tips and tricks. We post 2/3 times a week with important information to put you ahead of your competitors. We also provide an all-in-one solution for our clients whether they need website design, search engine marketing, search engine optimisation or social media marketing. If you would like to find out more, do contact us for more information.

Why your Website needs HTTPS

Introduction to HTTP

difference between http and https

Ever wondered what the http or https stands for whenever a website loads? “http” stands for the HyperText Transfer protocol(HTTP). HTTP is basically the foundation of all communication for the world wide web. While this information is not very important for webmasters. Having HTTPS instead of HTTP makes a huge difference for your visitors and the way people perceive your website.

Introduction to HTTPS

HTTPS refers to the secured version of the hypertext transfer protocol, the “S” being secure. In today’s digital world, security and personal information are of the outmost importance. the term “secure” is this added layer of protection. It acts as an authentication of the website and communication between your data and the server. This means that it encrypts your information and protects you against eavesdropping and stealing of information. While it was originally intended for e-commerce, email and user portal sites, https is becoming widely used to protect their end users and to increase user and visitor confidence

Why is HTTPS Useful For Any Website

Google is clamping down on non-HTTPS websites

non-secure sites on google chrome

the Google Chrome Blog recently posted about Google Chrome’s security indicators. websites that are not https will be marked as not secure and https websites will have a green lock. If you do not have a Secure Sockets Layer (SSL), chances are you are losing visitors who are worried about getting their information stolen just by visiting your site.

Increase in Search Engine Ranking Pages (SERPs)

Back in 2014, the search engine giant announced its plan in 2014 during Google I/O about its plans for http and https. The event highlights its future plans and also the impact https had on Google searches. Google basically said that if two sites were equal, they would rank the https higher than the non-secured site. Make a simple check on Google and you’ll notice that more than 50% of websites are already secured.

Cheap to Implement

Depending on your hosting plan, converting to https is fairly affordable for anyone. With the number of benefits it brings to the table, its no brainer to implement this. If your website currently non-secured, there is no disadvantage or penalty in changing it.

Protect your Clients and your Business

secure sites on google chrome

How much is your business worth to you? If it’s your livelihood, you’ll definitely want the change. Even if you aren’t, spare a thought for your clients and visitors. The data transmitted through online forms, surveys or purchase could be intercepted by someone with ill intent. whether is it to sell your information or use your credit card information. Would you really want to expose your users and your business to such vulnerabilities?

Hackers and exploiters are constantly looking for loopholes in websites and chances are if you aren’t secured yet, your website is on the target board.

Secure your Website today!

If you need assistance to secure your website, or would like to find out more about the https protocol, please feel free to contact us for a non-obligatory assessment.

Why Websites Aren't Enough

Why Having Just a Website is not Enough

Websites have long been regarded as an essential tool for business owners to broadcast their service or products on the world wide web. However, as we progress into the 21st century. Some might feel that just having a website is just not enough to get more online leads or conversions. Follow us as we uncover why this is getting more apparent in 2018 and beyond.

The Inception of Websites

The first website was launched in 1991 and was just made up of text informing everyone what the World Wide Web(www) was. Since then, the website has evolved to even form content management systems, e-commerce stores and even engines to hold and display data and information. We have truly come a long way. Early adopters of these technologies reaped the most benefit especially when they developed their business model and website right. Take for instance Yahoo which had the search engine dominance before Google can into inception and Amazon which used to solely sell books and now in 2018, sell almost anything from toiletries, games and even makeup products.

How many Businesses own Websites in Singapore?

Singapore boasts one of the largest percentages of internet users across the entire population with nearly 2 of 3 Singaporeans having access to the internet. From a research from Asia Pacific Digital Marketing Yearbook 2009, It validates that 80% of Singaporeans have shopped online and are one of the highest spenders in Asia. Imagine the number in 2018. However, it is quite sad to say that less than 60% of businesses in the ACRA database even has a website. There is still a large chunk of businesses that still rely on brick and mortar methods to market their products and services. Websites are essential because they elevate the status of your business and improves the overall image that your business might bring.

Why Websites are not Enough

Just having a website used to be sufficient to generate more leads in the early 2010s. However, with Instagram and Facebook added to the foray, businesses must now adapt and add that into their repertoire. Social media platforms bring a great avenue of social discussion about your product and service which can greatly elevate the reputation of your service or products. Many businesses solely rely on Facebook and Instagram through their social media marketing advertising arm to bring news firsthand to their loyal customers and building your Facebook page and Instagram will reap benefits in a long run with constant engagement. Using other products such as Google my Business is also a great way to list and find businesses on Google Maps.

Google my Business

Spreading your Eggs Across Different Baskets

life 101 tells you never to place all your eggs in a single basket, whether it is dealing with stocks, having additional income streams. Websites are the same. You should never just use websites but rather a 360-degree approach in your online marketing methods. This is why Proximacy addresses all our clients in the same manner. We take the time to look at your business, see where you are lacking in terms of online presence and then recommend you a total approach to address these loopholes. If you are looking to increase your web prescene to exponentially, do contact us and we will be more than willing to have a chat first to find out what your business really needs.