Website Branding is more Important than Keywords

Google has come a long way from ranking stuffed keywords and putting emphasis on the domain name. While there are still some merits to keyword rich domain names, it should only be done if the domain name is available. Otherwise, it is generally better to brand a website.

branding is better than keyword based businesses

Branding is the key aspect of any business and something that most customers associate you with. When coming up with a brand name, you should take these factors into account.

  • Easy to remember
  • professional
  • somewhat associated to the industry
  • short and simple

Limiting your website

In most cases, using a keyword for a domain can be limit the scope of your website. For instance, if you are making a blog or website about losing weight and your domain name is www.losingweight.com, it might be inappropriate to create a category about gaining healthy weight. Whereas if you brand a website, healthguru. You can associate your products or articles to anything health related.

Less importance in keyword domains

In the early 2000s, Google’s althorithm of ranking websites were based on the presence of keywords. This led to keyword stuffing on many websites. In addition, Google’s althorithm also gave large points to domain names which had the keyword within the domain. After multiple althorithm changes such as penguin and panda, such websites were penalised and the emphasis on keyword rich domains are placed on lesser importance.

So What Works

Posting like a Blog

One way you can associate your blog/website with a certain industry is by posting articles or posts about the industry. By posting important articles, people visiting your website are more likely to link to your website and bring more referral views. Posting articles will also help search engines place value on your brand name in relation to the keywords, thus ranking your website in that industry

Search Engine Optimisation

If you already own a website and a domain name, you should be putting more effort into your search engine optimisation. You can find out more information about SEO here. SEO in short is about how you can provide the search engine with signals that your website is an appropriate match towards the keyword. Websites that has incorporated this into the website will bring in the visitors which will then associate your brand name for that industry.

If you are not sure of whether you should do your own SEO, this article will aid you in your decision making.

Social Media Marketing

social media is an important tool for marketing

Social media marketing is the next best thing for human engagement Research has shown that an active social media presence can bring more than 50% new customers per month. This means regular posting, promotions and encourage posting by customers. Incorporating SEO and SMM together solidifies your position in the industry as well, and having both tools in a long run will benefit the business.

 

 

Why Google Is Important For Your Website Success

Google has been the forefront of online searches since its presence in the early 20th century. Google’s core business is still searches and the release of tools available to aid your website is evident of that. If you already have a website and intend to rank your website on Google, using the following tools is paramount for your success. These tools range from analytics to track how your visitor enter your site and where they exit to webmaster tools to ensure Google has all your pages on its search engines.

Google Analytics

Google analytics

 

Simply put, Google analytics is one of the core tools you need for your business no matter if you just started out or have been in the business a long time. As the name states, it handles the analytics of your website and whatever pages you have on it. Once you put the coding into your website, you can churn out information such as the amount of visitors and real time visitors that has been to your site. See their demographics if they are logged into Google or even see what countries they are coming from. You can also determine which page did they enter your website, how long they are spending on your website and which page do they exit.

analytics tracking

Goals

One of the most useful tool i use in Google analytics is the goals, Goals are basically specific terms you can set to determine if your website has completed the objectives. For example, a goal is completed if someone completes an inquiry form or if someone checks out an item in your e-commerce store.  With this tool, you can determine how many percent of your visitors are actually converting into customers and you can tailor your website to convert more. This can mean by improving a certain page with more visitors to convert them.

Google Webmaster

As smart as Google is, Google cannot find your website at its creation. It needs to receive hints or information from other websites that your website exists, once it receives “news” it will send it’s robots to crawl through your website to gather more information about your website. Google Webmaster is a tool which you can use to speed up that process. Webmaster is also an invaluable tool for diagnostics for viruses or malware lurking in your site.

Tracking your websites on search terms your website is ranking for will also help you get a good idea of your website standings in the SERPS and your SEO efforts. With Google’s new markup on information displayed via structured data, you can also measure how your website is doing.

Speed Test

Website speed is one of the biggest factors the search engine giant uses to determine for the search page rankings. Google PageSpeed Insights is a great tool you can use to test your website for both mobile and desktop versions. They will also tell you tips to speed up your website to better serve your visitors. As a general rule, your website should load within 3 seconds. Go above that timing and based on Google’s historical data you lose about 20% of potential visitors per second.

Guides

If you still can’t wrap around the different terms on how to improve your site speed, there are also guides available to help you out. Better yet, you can also look for our services to help improve your site speed or even SEO/SEM Services.

Google Business

google business

 

If you don’t even have a website but still want to list your business on Google, you can do so via Google Business. Google Business is a neat tool which allows you to put your company on the local maps. Adding a business has never been any easier. Once you have applied for this service, Google sends you a confirmation mail and once you’ve verified your business, your listing is automatically placed on Google maps. You can then receive reviews from your customers or place important information on Google maps such as contact details, opening hour or even picture associated to your business.

In addition, Google businesses tends to show up first on many search results which can be a great way to convert new visitors.

Why Hiring someone to do your SEO is better than Doing it Yourself

If you already have a website and aren’t getting any visitors, chances are you haven’t conducted any Search Engine Optimisation on your site. SEO is basically tangible steps you take internally and externally to make your website rank in the search engines for certain related keywords. It is important because without any optimisation, it is unlikely you will get any substantial visitors from the search engines.

While there are many companies and businesses that choose to conduct SEO in house, it is actually more feasible to hire a specialist to do this for you. In this post, we will talk about the 5 reasons why you should hire someone to improve your website.

Learning Curve

Learning about websites, hosting, domains, SEO and tracking through analytics is a steep learning curve. Many of these skills require some kind of background in IT and if you are starting fresh, it can be difficult to understand what is the right technique and what works. How an IT professional will help you is identifying what works for your industry and also provide you with suitable solutions for your business. This can mean Search Engine Marketing through adwords or even social media marketing.

Expensive Tools

While there are many SEO tools on the internet that can help you optimise and create your website, many of these tools are basic in nature and might not have the tools to speed up the process. Most experts have a myriad of softwares to help them to speed up their process and these tools can cost anywhere from $20 to $200 a month. They are able to afford such tools because they have can achieve economies of scale by having multiple clients at a single time.

Time Consuming

Search Engine Optimisation is a ongoing process which will require about 3-4 hours of your time daily. This will come in a form of building links, improving your website by posting new content, optimisation of your website, tracking the flow of your visitors and demographics and analytics on the previous week or month. Unless you have the amount of time on your hands, it can be difficult to achieve the results you want quickly.

Professionals have a commitment to you

Most SEO agencies are very competitive by nature because it is a result driven industry. The results in the search engine ranking pages are indicative of their prowess and most businesses will offer you some sort of guarantee for the work they provide for you. After all, SEO services are not cheap at all and can cost thousands a month with a minimum contract of usually 1 year. With this kind of cost, it is better to leave it to the professionals. However, it is essential to keep a watchful eye over the work they do and also insist on a monthly report so you know what they are doing and how they are improving your site.

Focus

The key to success in any business is having focus. As a business owner, it can be difficult to dive into another industry altogether. For example, a manufacturing company trying to do SEO on their own. Businesses should focus on their key function in order to achieve economies of scale. In addition, you will have lesser things on your mind because you can focus on the processes which drives the business.

I

More than 50% of visitors from mobile

Research has now shown than more than 50% of visitors come from mobile. This is to be expected especially when we heard last year from several Google workers that mobile has already taken over desktop searches in 2015.  With such a trend and probably more to come in the upcoming decade, it is all the more important to pay attention to your mobile friendly website.

The misconception of a mobile friendly website is common and people have the impression that as long as their website can be view online, it is automatically called a mobile friendly version. This can be further from the truth.

There are 4 key features of a mobile friendly website:

Visible and touch friendly call to actions

visible call to actions is definitely needed for mobile-friendly sites in order to convert. Where a desktop will excel in precise clicking and can easily navigate through a page, mobile devices are tiny and in comparison, require a visible button or call to action in order to convert sales.

Call functionality

statistics have proven that conversions occur within 3 minutes of navigating of a site and also that visitors often at times are just looking for a number to call easier to make the purchase. It is essential that your number is thus visible throughout the website and has the code to automatically bring the visitor to the dialer at a single tap.

Simple Navigation

Navigation can be really tricky if your website is not mobile friendly. The need to scroll to the left or right in order to reach a page is frustrating. Websites should have simple navigations with a large font which makes it touch friendly. Structuring your website to allow visitors to reach where they want to within 3 clicks is also a huge bonus

Scale according to size

If the war between Android and Apple is anything, you’ll know that screen sizes vary greatly within different brands. mobile websites should be able to scale perfectly according to any size you throw at the visitor be it tablets or mobile phone. Your pictures and navigation should also scale accordingly to give visitors a unified look throughout the board.

Conclusion

With the uprising of mobile searches, mobile sites are a definite must for any website to succeed. In addition, speed is also a key factor especially when your mobile device has significantly slower internet speeds than your wired or home connection. It is also important to conduct separate tracking for both your website and mobile view so that you can determine what works for your website. Check out this article if you would like to find out how to make your website load faster.

How to Decrease Your Website’s Load Time by 50%

Through Google’s constant improvement over the decades, they have placed more emphasis on speed load timing and it is not without reason. One of the biggest contribution to bounce rates are slow loading speed. Research has shown that people are only willing to wait for a maximum of 3 seconds before determining that the website is not working. This is all the more prominent for mobile users who will have slower access speed. From this article you will learn the 5 key ways on how to decrease your website’s load time.

Google’s guru, Matt Cutts also announced at SMX advanced that Google is also looking to roll out a version of site speed ranking factor for mobile sites. In other words, the faster your website, the chances of it appearing in page 1 serps is higher.

So with all these talk about site speed, how do you really test your site speed or improve the loading time?

Testing your sites.

Testing with Pingdom Tool

change what is good and improve the bad

One of the easiest free tool available out there is Pingdom tool. by just inputting your website URL into the tool box, it’ll tell you what CSS code or image is taking up the most of the loading speed and also tell you a myriad of information. Follow those tips and you’ll definitely reduce the size and improve the loading speed significantly.

PageSpeed Tools

you can test both mobile and desktop versions

This particular tool is by google and is definitely one of the best if you are into deep analysis and know what you are doing.

It’ll rate your website and tell you the possible optimisations needed to improve your website. If you’re thinking of ranking on Google. Chances are you have to use this tool to great lengths in order to make the search engine gods happy.

Picture Size

Chances are if you have the latest phone or DSLR, you’ll be tempted to put the full size photos on your website to look its best. Refrain from doing this at all cost. These photographs usually are in excess of 4mb and if you have multiple pictures, chances are your website will take really long to load. Pictures on website can look as good as its 4mb pictures as long as you compress your photos correctly.a 300 x 300 for example should be less than 30kb in general and a slider picture in excess of 1000×1000 can be less than 200kb.

 

Total Page Size

Most people have the impression that having more information is better than minimal information. That is totally correct IF your content is not large in terms of file size. Many people make the wrong mistake of adding too many pictures and other content to make their website content rich without having a second thought for the page size. Your page size should be less than 1mb unless you are hosting a myriad of photos on a single page or post.

 

Caching

Caching is probably one of the missed things on most people’s website. Caching is  basically storing data in a temporary area. This means the website stores frequently used data for easy and fast loading. If you are using wordpress, there are many caching plugins available or you can request this from your developer. However, remember that this should only be done with someone with experience as meddling with caching options can mess up your website.

 

Content Delivery Network

example of such a service: cloudflare

If all else fails, a content delivery network is probably the last solutions you should use. A content delivery network or also known as CDN uses servers to deliver the pages and content to a vistor. The key goal of a CDN is to deliver information to you the fastest manner possible. With all these benefits, of course CDN is not free. It can cost anywhere from 5 dollars to 50 dollars a month depending on the size of your website.

 

There are still many little ways you can tweak your website to bring the fastest speed possible but these are the 5 main ways you can DIY to bring about a faster website.

 

Title and Description Tags are Important

Meta Data is usually invisible to visitors unless you hit the F12 button and inspect individual elements in Google Chrome. And surprising to many, most Singapore websites are missing these key components. Website designers have one goal in mind; to design a website that looks aesthetically pleasing and to give visitors an enjoyable visit throughout the website. But, did you know that there is deeper information that you can utilise to convert visitors to customers by just changing a few meta data.

meta data is information that provides more information. Meta data is usually read by search engines provide different information to its users searching for items. So why does this matter?

Google uses these information to rank your website

Google uses multiple facades of algorithms to rank your website and your data is one of the essential ones. Meta data such as the title tells Google what the page is about and the description also provides Google with some keywords they can gather to categorise you into the correct keyword group.

What can I do?

Make sure that the content on the specific page has a suitable title. The title tag and description should not be too far off from the content of the page.

Adding meta tags and data is visitor centric

ever searched for a keyword on Google and found total rubbish on various search results? While it is difficult to find because Google places a large emphasis on getting people what they search for. You easily find traces of these at the back of the pages of your search result. See the below pictures as example. The first picture shows page 1 of a Google search while the second shows page 10.

Page 1 of search: things to do in Singapore

Page 10 of search: things to do in Singapore

Although the content is fairly similar, you can tell which is the more attractive title tag. For most of the descriptions in the first picture, the descriptions are also specially placed by the web administrator unlike page 10 where you can tell most of the descriptions are pulled out from existing content from the website.

So what are the best practices?

Unique Title tags

There is nothing more confusing than multiple entries of title tags on more than 1 page of your website. This will also confuse search engine robots scanning your site and the page which you want to be ranked might be ignored as a duplicate.

Limit the length of title and description tags

There is a limit to how many characters a title tag can hold, the default is usually 70 characters includes spaces while descriptions are limited to 160. Exceed this amount and you’ll see “…” at the end of your title tag and descriptions. Trust me, it does not look professional.

Reflect the purpose of the article/page

The words you use for the title should reflect the purpose of the article or post, it should not contain stop words such as “and” “is” “then” and other more.

 

In conclusion, title tags and descriptions are one of the most effective ways to show the search engines that your website is done professionally and also to convert visitors into customers. Spending a little time before publishing your page will go a long way.

 

Optimizing Your WordPress URL Schema For SEO #BabySEOSteps

One of the very important steps before setting out any content would be to set the basics right.

How does your URL appear? are we able to change from the usual format which shows the date of the post? Yes you are, simply head over to permalinks. (reference to screenshot below)

There’s two ways we can do it, two ways would be to include

  • /%category%/%postname%/
  • /%postname%/

So now my posts would be displaying as www.proximacy.sg/seo/content-name, rather than www.proximacy.sg/2017/01/23/Content-name which makes it look extremely long and messy.

We tend not to include the date, month or year because that can be seen on the post itself and it does affect my SEO (search engine optimization) since i would want my keywords to rank on the SERPS (Search Engine Result Pages). This way when our link appears in the organic search results users would be able to easily understand what we are saying.

Permalinks WordPress

Permalinks WordPress