What Are H1, H2, H3 meta tags?

You probably have heard on some SEO guide about adding H1, H2, H3 meta tags on your articles and pages but what is a h1, h2, h3 tag? And more so, how does it help in onsite SEO?

Origin of heading tags

h1, h2, h3, h4, h5, h6 are heading tags that is used in html that you can mark up on title or headings. The number denotes the importance; the higher the number the lower the hierarchy. Usually, H1 will also have the largest font size to denote the over arching importance while the rest will have a smaller font. Heading tags provides readers a clear structure and they can then decide which paragraphs or headings are important to them. One example of good use of headings is when you are talking about a broad subject. For example, Soccer. In this case. the word “Soccer” will be your h1 while other topics beneath soccer such as the rules, methods of playing, types of field will be your h2 or h3.

Heading tags can be found on almost any WYSIWYG editors and even in Microsoft word. However, for Onsite SEO, heading tags have a great importance and it is essential to understand how to make the full use of it to gain an edge in the SERPs.

Onsite SEO

Headings are important for SEO because it gives the search engine robot that are crawling your page understand better about the topic of your article, it also uses heading tags to identify keywords that stand out from the rest of the paragraphs. As such, it is important for any content written to have specific heading tags that are clear and describe what your article is about. As a guide, I usually will not use more than h3 for articles that are less than 1000 words because there simply isn’t enough to elaborate further. However, if you take a look at Wikipedia’s entries, you will see that many of their articles utilise the full h6 tags. Especially for their broader topics that require a lot of explanation.

What to take note of?

Keywords used in the heading tags should help the user to understand what the underlying paragraph is about. In addition, you do not necessarily need to use all h1-h6 tags especially if your article does not need to. As such, it is important to do some keyword research so that you can also attract visitors to pinpoint parts of your article. Especially if you are looking to get them to purchase a product or service

What to avoid?

Randomly adding sentences to a heading tag will not help readers nor search engines. As such, avoid stuffing keywords as this might also have a negative effect on your onsite SEO optimisation.

Google Map Updates-May 2019

Google Maps has been the number 1 map application for desktop and mobile devices alike and it is no surprise why. The application has been in existence since Feb 2005 and has been making steady strides to improve its features and integration into our daily lives. Here is why May 2019 updates for Google Maps is such a major improvement. Especially for Singaporeans.

Google Maps AR

AR stands for Augmented Reality and it is a big changer for Google Maps. Instead of getting an overview of what your next turn or direction is going to be like. Google will now switch the view to a live view of the street and augment the direction you should take on the street. No more confusing “head south” when yo don’t even have a single clue where that is. This change is likely going to improve directions for individuals who don’t have a good sense of direction.

How to activate AR?

Right now it only works on walking directions where it is needed more. Usually when you need directions, you need to hit “start”. However, if you have the latest version of Google Maps, you’ll see a new option called “Start AR”. click that and  you’ll activate that mode. Do take note that Google will need to access your camera so that it can actually augment the direction signs onto your screen.

google maps augmented direction

large arrows to show the direction planted right in front of you.

While this is still on testing mode, it already looks like a fool proof concept that could make its way onto driving. It will also be awesome if it could work 100% underground or in shopping malls to find stores.

However, that will be an issue due to poor connection to GPS.

Cinema showings and timings

While this is a minor update, to a movie buff like myself, this makes things so much easier. When you search for the cinema location. Not only will you get the usual business information and directions, you can instantly see the movie listings as well as timings on the go. Currently you are limited to just seeing the different movies and listing on different days. And you will still need to enter the website to make a booking. In the future, it will be interesting if they have integrate an API to allow you to book the movie all in the same window and see the pricing and availability on the fly.

cinema listing on google maps

You can select the date you need 5 days in advance

cinema listing overview on google maps

a short snippet of what shows are available. according to the latest release

What this means for the future?

Google has already integrated many useful functions within Google my businesses such as adding of products and services, adding of menus for restaurants, make bookings on hotels and not least. Pictures and videos content alongside reviews. With the amount of functionality and user driven information, it looks positive for businesses to start advertising on Google Maps in the future. In fact, you can already start ad listings on Google maps and it acts similarly like Google Ads.

It will be interesting to see how Google is looking to steer Google maps and where the marketing for Google Maps will take us.

 

 

What Are Buying Keywords?

If you are running Google ads, did you know you can instantly increase profits and reduce cost just by using buying keywords? Before we dive into what are buying keywords, it is important to understand more about keywords and, how people use searches to get what they want.

Search Process

When people are searching things on Google, they are usually in 3 different stages. Information Gathering, Navigation queries, and Transactional phase. Understanding which stage you want to target will directly affect your sales and revenue. In addition, having a keyword research tool is invaluable especially if you want to find out what queries people are searching for.

 

Information Gathering Query

Individuals in this stage have two intentions; to find out more information about the product or service, and to find the different products/website to serve their need. During this stage, 90% of the queries will not result in a purchase. Take for example this scenario:

Mike is looking to take up a new hobby in Cycling. Due to the various discipline within cycling, he must first choose what type of cycling does he intend to embark on. Road cycling, Mountain biking or Trial riding to name a few disciplines. At this point in time, he will likely search on Google with the following keyword query: “Mountain biking” “road bikes” “mountain bikes” “types of bikes”. As the keyword search imply, Mike is not looking to purchase anything but rather to do more research on the topic. If you are a small site that is targeting the transactional phase, it is likely that Mike won’t be your target customer. As such, it is important to ensure your marketing efforts do not go to waste on general keywords. However, if you are a silo site whose sole purpose is to report on anything and everything bikes. It is then likely that you can eventually convert Mike through one of your Sales Funnel. There are many websites that do this effectively. Some examples are bodybuilding.com, bikeradar.com. These websites target all visitors because they bring the visitor through a complete journey. Such websites draw thousands and thousands of visitors everyday. However, it is not easy to be such a site and usually takes decades to build.

 Navigation Queries

Navigation queries come from the idea that people already know what they want. They are just using the search engine because they either have no idea what the URL address is or they are looking for something specific within the website. Due to the nature of navigation queries, there is almost no way that you can compete for such keywords unless you are using Google Ads. While the chance is low that you can convert someone that is looking for something specific, you could still sway their navigation if you have a more attractive product or service. Some examples will be competitor brands such as Nike, Adidas, Puma, Reebok. If someone is search for Nike Shoes, if you are Adidas, you could still sway their navigation if you have a more attractive sale or product. Perhaps offering free shipping and 10% off. Other than using Google ads for this, you have little no zero chance of getting on the organic query. This is also the reason why you should always choose a brand name instead of naming your website or brand as a generic keyword, this way, Google will have an easier time categorizing queries especially if your visitor is looking directly for you.

Transactional Queries

Transactional queries are the go-to query if you want to get the most conversions out of any product or service. This query comes from a user that has already obtained all the information he/she requires and is just looking for a website to complete the transaction. This query usually includes an exact brand name and occasionally the exact model number. It can include filler words such as “where to buy” “package” “free shipping”.

Out of the three types of queries, transactional queries usually consist of the least amount of searches or also known as the long-tail keywords. While they have lesser queries, they tend to have the highest conversions and also the most competition due to the stage of the searcher. As such, it is important for your website to be right in front of page 1 position 1-3 if you want to see any conversions. On Google ads, you will also find that the cost per click for such queries usually cost a lot more than the generic keywords.

How to position yourself for conversions?

One of the best ways you can position your website for such queries is usually to have a few dedicated articles for the product model as well as a “best of” article. These articles tend to do very well because people always aim to have the best of any product, as such, you are providing others your insights on what is better. Of course with any form of content, it is always better to be very detailed and concise. Adding different types of media also tend to work better because visitors are able to visualize what the end product will look like. More forms of media will also lead to more traffic from different sources which will definitely aid in your conversions in the long run.

In addition, it is important to have some local SEO integration done for the specific product or service that you are looking to rank for. Search Engine Optimisation is the core basis of ranking organically on Google

Google Ads

One of the best ways to get right in front of the searcher’s eyes is through Google Ads. Instead of appearing below through organic listings, you pay per click and compete against like minded merchants for a spot for 1-4. The higher your quality score and bid, the higher your position. From our experience, Google ads tend to work better for transactional queries because the user already knows what they need and are just looking for a provider. In addition, Google has so many new ad formats which makes it very visual and easy for the user to get what they need quickly. Using the right targeting techniques, Search Engine Marketing can be very effective to drive sales and leads.

 

Overall, All types of query can lead to conversions. However, it is important to identify what type of website you have and select the group you should target. Only if your website is a silo site with tons of content then will you be able to target all types of searches.

 

Mobile traffic found to consist of 60% of entire traffic

IAB’s annual internet advertising report showed an interesting yet predictable metric: the divide between mobile and desktop revenue is split at 65% and 35% respectively. With mobile revenue with a significant growth while desktop based revenue remains consistent.

Mobile advertisement and revenue

Google has long been a large advocate for mobile search and advertising, and they have already forecast significant growth coming from mobile search and YouTube. According to IAB’s report, mobile ad spending 40% year after year. While this might not be the same case as IAB is based in US, It is likely to see Singapore’s market trend following suit in the coming years to come. In many of our client’s analytics, we have already started to see traffic skewing towards mobile. Which is also why all our websites created for our clients are responsive and tailored for mobile searches.

Website design

 

What does it mean for Singapore?

As the demand for mobile-friendly sites increase. more websites that were developed in the early 2000 and 2010 is likely to see a large dip in traffic with the upcoming Google algorithms. Google is taking a serious stance on mobile friendliness and it is apparent through Google search Console. Business owners and developers should take note of this and take a look at their existing mobile sites and ensure that every plugin, dynamic page appears as it should on desktop and on mobile respectively.

For  websites that were created in the early 2010 and before, it is time for a new revamp in order to stay relevant with Google’s algorithms and to gain more traffic.

If you would like to know more about responsive website designs or on other forms of marketing to increase traffic. Do contact us!

Search Engine Optimisation Workshop: 26 April 2019

Proximacy completed a 1- full day workshop for our two participants. Our participants came from a local consulting firm. They regularly advice Large SMEs as well as MNCs on their website and marketing channels such as Search Engine Optimisation, Search Engine Marketing and Social Media Marketing.

Proximacy regularly conducts mini workshops for local businesses and agencies who want to level up their consultants on the latest Search Engine Optimisation Techniques. This workshop aims to hone our participant’s knowledge on the latest Search Engine Optimisation methods through the use of technical, onsite and offsite SEO.

SEO workshop

Brief on course materials

Through the workshop, we went through a introduction about the following topics

  1. Introduction of SEO
  2. Search Engine Basics
  3. Google and its ever changing algorithms
  4. keyword research
  5. onsite SEO
  6. offsite SEO
  7. technical SEO
  8. tools for greater aid

The key highlight of the event was to create a keyword campaign with free tools such as Google ads and to also identify buying keywords that businesses can use for their SEO/Google Ads campaign.

The workshop also went through the basics of using Google’s own products such as Google My Business as well as Search console to bring more value to their websites.

If you would like to organise a similar workshop for your business or would like us to do an analysis on your website, do contact us.

 

 

SEO Mythbusters by Google Webmasters

The art of SEO has always been a grey area for the entire SEO community. Not much information is available on Google about what the search engine sees as positive SEO and negative SEO except for the Google Webmaster Guidelines. These guidelines are so vague that it is difficult to decipher what really works. However, it looks like we are about to get more information from Google themselves who just released a video on their YouTube Channel about an upcoming series on demystifying SEO.

Google Webmaster SEO Mythbusting

From the looks of the trailer, it seems as though its going to tackle a lot of the grey hat SEO techniques and also touch a little more on the essential items to take note of from a technical SEO standpoint as well as navigation. Hopefully with this, the whole community will have a better idea on what to look out for and finally not get so many misconstrued information that it becomes a near impossible task to identify what works and what doesn’t.

From the video we can roughly tell this is what the topics are going to cover

  • Technical SEO – Javascript, HTML, CSS
  • Google Bot and crawling
  • Top 3 things to take note of for SEO
  • SEO for Applications and website
  • Navigation on your website
  • How to conduct a proper SEO audit with your developer and SEOs

Why You Might Want to Switch to a Google Pixel 4 Instead of Huawei P30

The allure of Google Pixel devices has always been the clean android platform and the camera. Though it only sports 1 camera when most modern devices are sporting 2-4 cameras, the Single lens Pixel can still stand strong against the likes of Huawei, Apple and Samsung. With many reviewers still sticking to the Google Pixel due to its camera AI prowess and software. These two has always been the pillar of strong-suit for Google Pixel devices and it looks like its going to continue its dominance once more in 2019.

Just earlier today at Google IO Developer Conference, Google announced the budget Pixel 3A and Pixel 3A XL. The Mid tier phone is impressive on its own but this is not what we are buzzing about. Its about the next generation of Google Assistant that is set to hit the new Pixel 4 devices coming out later this year.

New Improved Google Assistant

Google Assistant is already on 1 billion devices. While Google Assistant is already leaps and bounds ahead of Siri and Alexa in every way possible, it is set to get even faster… blazing fast in fact. Google managed migrate the speech processing from its servers to your phone locally. What used to be 100GB of processing power has shrank to 0.5GB on your phone’s storage. While that means it takes up some storage space on your phone, it also means that many functions once only available with a data network connection is now available offline. Commands such as “switch on the flash light” “Open spotify” “call Amy” no longer requires a data connection in order to carry out the function. In addition to this, Google announced that the assistant can now process answers and commands 10 times faster.

How does this affect me?

While I use voice commands periodically, it does not match the speed of me picking up my phone to dial a number or to open an app. However, with the new changes, it seems as though using Google assistant is about to get a whole lot faster and efficient. In addition, Google Assistant is able to find context in your commands, which means you can initiate a conversation and multitask through various apps to get your tasks done. Theres also a video below on how fast these commands are recognised and executed. Its even faster than doing it manually. That said, it will be interesting to see when this update arrives to other countries other than United States. The accent such as the Singaporean accent is already hard to decipher for many platforms such as Siri and Google only managed to bring the Singaporean version back in 2018.

Monetisation

With such advancement of Google Assistant, it is likely Google’s plans are to monetise Assistant in some ways or another. Many experts have already seen growing usage and the advancement is quite clear that Assistant will be used for search instead of conventional means such as through Google search. With the success of Amazon’s Alexa, it won’t be a surprise if Google comes up with their own improved speaker to rival that of Amazon. Google has already monetised Google My Business and it won’t be surprising to see Google Assistant follow suit in the years to come

Google Pixel 4

The updates in Google assistant is already getting me excited for the upcoming Pixel 4. And with the amount of investment Google is pouring into its hardware, its no surprise that the upcoming Pixel 4 is going to be one of the best phones you can get your hands on in 2019. What features and functions are you looking forward to? Let us know in the comments below!

What is SEO Integration?

With about 4.41 million devices in Singapore, 2018 in Singapore saw the highest amount of smartphones in active use. Almost everything that used to be available in brick and mortar stores are now available in Online stores. Even purchasing high dollar value electric equipment or household products online is becoming a norm. This phenomenon is leading to many traditional stores such as Robinson, Metro and Isetan closing its outlets and changing the way they operate their business. More and more businesses are looking towards digitalising their processes and it is highly likely that businesses that do not get on the train will get left behind. However, it is also apparent that just having a website is not sufficient any longer. With the likes of Google paving the way forward, you need to get your business in the Search Engine Results Pages (SERPs) in order to get new leads or new visitors to enter your website. And this is the key factor where SEO integration is.

SEO or Search Engine Optimisation is the process of increasing the quality of visitors and quantity of visitors streaming into your website through search engines such as Google, Yahoo, Bing. By Optimising your website, you encourage search engines to give you a positive ranking which in turn will bring visitors based on specific keywords and search terms queried.

Google has always ranked websites based on its Google Webmaster Guidelines which is available to all. As such, most of the methods we will be going through today aims to integrate as many factors found in the Google Webmaster Guidelines to all websites created. This can be added on top of any Social Media efforts or Google Ads efforts you are working on.

Content

Content is the basis of any website. Have too little content and people will not understand what service or product you are offering. However, too much information will put off potential buyers. Content should be specific, concise and give the user the information needed for them to make a purchase decision. One example is a landing page. Landing pages/squeeze pages have specific goals to convert visitors into customers through very concise information and directions.

landing page
One question we get at Proximacy is how we should add content when a website is a corporate site. Corporate sites by nature have various product/service pages. However, apart from that, it is difficult to add appropriate content alongside the products and services. In such cases, using a corporate blog will be the best option. A blog will be the best place to feature news, updates or even new happening within the niche. In addition, you can always create valuable content about your related products and services. This helps you to build content and also increase returning customers and visitors to visit your website.

Cross media content

Using different types of media is becoming more essential to add value to your content. Adding contextual pictures as well as videos and bring your post a new perspective and will definitely stand out amongst other similar content. In addition, you can also get more referring traffic from other sources such as Google Images and Youtube.

social media

Content silos

Content silos are another great method to build massive amounts of content. Building a silo basically means finding a general topic that is related to your niche. For example, Fishing. Fishing has thousand of aspects related to the sport; fishing rods, tackle, different types of fishing, boats, salt water and fresh water fishing etc etc. By writing an article on a wide topic, you can then build more content on the different aspects of fishing and thus build a reputable source of information about fishing in General.

Mobile Optimisation

Look at any website’s analytics and it will tell you that mobile devices now make up more than 50% of any traffic. Mobile devices are becoming the standard way of browsing for majority of the population. Google also has a separate mobile search which results differ from its desktop version. This means that while your desktop ranking for a particular keyword is rank #1, it could be very different in a mobile view.

Google takes mobile views very seriously and it has different algorithms to detect even the most minute issues such as small font or small surface area for buttons to be clicked on. All these issues can be found on Google search console but you will have to set it up before you can notified about any issues.

AMP Pages

If you want lightning load speeds for your mobile, you can also consider Google’s AMP pages. AMP stands for Accelerated Mobile pages and is represented by a lightning logo in the search results. This markup makes your pages load lightning quick and will definitely sit well for users with even the weakest mobile data signals. It works by having a stripped-down form of HTML. It is easily configured and can even work for CMS such as WordPress.

Optimise for speed

Loading speed is becoming a key factor in Google’s ranking algorithm and is one of the largest factor that determines whether a visitor clicks back and heads to another page. Because the topic of speed is so large and many items on your website can affect your website loading speed. It will be better to take a look at a dedicated article on this. There are also tools that you can use to determine the speed of your website. If you intend to create or revamp your website, it is imperative that you request your website designer to place this as a priority.

Community

Building community as well as engagement through your various platforms has been long regarded as a clear signal of the reputation of a website. Google has over 100 algorithms that determines a website’s ranking and there has been signals that the amount of engagement, bounce rate, time spent on page as well as the amount of pages visited is a clear indication of a website’s worth. Community also ensures that you have a healthy amount of returning customers which will definitely help you in the long run. Community engagement can also help you build content as well as build valuable links towards your website. All these can be further enforced with the use of social media platforms to help build your platforms. Adding pictures, videos as well as content through all these platforms can funnel customers to your webpage and convert them into life long customers.

Some platforms you can use for a start are YouTube, Facebook pages as well as Google my business listings.  It is important to start earlier and also to encourage more feedback and comments through this platform. Many users are already reaping the effects of continual engagement with customers and it won’t be a surprise when Google eventually places more emphasis on this.

community

 

How you can Grow your Business in Singapore for Free in 2019

Singapore is definitely a competitive environment to do business in. There are many “old timers” that have been in every industry and in such a small country as Singapore, it can be difficult to differentiate yourself from these Giants. However, Unless your competitor is utilising everything all types of marketing, there is a way to gain an edge over these big players and grow a name for yourself this 2019. That said, the following methods take time and require a lot of hardwork especially if you are doing this for yourself.

Facebook Pages

Facebook is an essential tool for businesses to get leads and also to inform potential clients of your previous works. It is also a great way to update your exisiting customers of your latest products and offerings. If you want to fully maximise lead generation and engagement, make sure that you have a product that can garner a lot of attention. This of course needs to be accompanied with an attractive pricing as well as good customer service. Service goes a long way and your customers will be sure to recognise that whether it is good or bad on Facebook. Here are some tips on how to mantain an engaging Facebook page.

1.Creating Posts

Creating posts is one of the best way to engage with your exisiting customers and potential customers. This post can be about a recent project you did, a video of the project or even interesting news in the industry. Through these posts, you can also interact with people who leave comments to find out their interest level or even Private Message(PM) them for further engagement. If people are interest to constantly get updates, they can also like and follow the page which is definitely beneficial for you.

2.Reviews

While reviews on facebook has drastically changed, Reviews is still an important factor for facebook to determine your business’s worth. This can be in a form of Facebook ads or even suggesting your page for various keyword queries.

What was it like in the Past

In the past, you could rate a business from 1-5 stars and leave a feedback. Similar to Google reviews.

What is it like now

You only can either choose Yes or No to the following question: “Do you recommend ABC company?”

While this is much simiplier for a visitor to leave a simple feedback, I really miss the old review system as it allows me to read what people are saying about the business.

3.Adding Videos and Photos

Photos and videos connect deeper with your visitors because it stimulates their sight. Photos also convey a direct intention and allows them to visualise what it will look like when they engage your service or purchase your project. Best of all, Facebook has always been great at their photo galleries and video galleries so you can easily customise how you want your visitors to look through them.

Best of all, if you intend to hold a sale, these photos and videos can go a long way in attracing potential visitors.

4.Business Information

Probably the most important aspect of your Facebook page, your business information should be updated to reflect the right information at all times. Some of the information includes your website details, more info such as your mobile number/office number, opening hours(including public holidays) and your location.

5.Events

If you have a promotion or an event, it is extremely valuable to list it as an event. Not only can you understand from your list of followers who are interested to attend the event, you also know who are interested and how well received your event is. From there, you can also directly message those who are interested to find out how you can include them into your event. Thus improving participation.

Facebook Summary

Facebook is one of the best at engaging clients on any social media platform. Not only is it free, it also has the potential to reach more customers through the use of Facebook ads. If you are unsure how to go about using facebook ads or social media marketing, we have a team dedicated to helping clients maintain their facebook campaign and facebook page to ensure your money is well spent.

Website

One of the key aspects of operating a business in 2019 is a website that can fulfill your business needs and future expansion. Websites are now becoming essential for any business due to the vast amount of people on devices that has access to the internet. A recent study in 2018 from the Singapore Business Review showed that 4.83 million Singaporeans are now online and there ar 8.61 million devices connected to the internet. That is more than 30% than the current population.

A website also acts as your 24 hour salesman that can operate outside of your working hours. This ensures that your business information, services and products are readily available whenever there is a demand. However, not all websites are created equal

Essential Aspects for a Website in 2019

Fast loading speed

One key aspect that should be standard with any site is fast loading speeds. Google has also made it one of the aspect which determines your ranking so you should take it seriously. Slow websites are also the cause of high bounce rates; Bounce rate means the percentage of people that click out after the first page loads. Most of all, slow loading speed is a contributing factor. If you want to find out how you can improve your website’s loading speed, you can take a look at our article.

Responsive

Responsive contrary to what most people think means that the website scales accordingly to the device you are using. For example, if you notice, visiting the same website on your mobile device will render a different experience from your desktop. This means that the website is responsive as it understands that you are using a mobile phone which means a smaller screen. This is why most responsive sites will have a dedicated mobile site where the buttons, texts and navigation are bigger to facilitate a better user experience. Make sure that your website is responsive and that it is mobile friendly.

Clear call to action and good website hierarchy

A salesman is only as good as his/her pitch. Likewise, a website is only as good as its navigation and its content. Make sure that your product/service conveys the right message to sell and also provide clear ways with how your client can follow up with you. This can mean a number on the top left or right of your website or a contact form readily available at every page.

Your content should also be easy to access by just 2 or 3 clicks. Deep seeded pages will not do you any good and only confuses your visitors.

Summary of Websites

Websites are easy to create and there are many free sources out there or affordable developers that can help you with the design and formulation of your website. However, it is important that you fulfill those aspects to ensure you get some conversions and leads from your site. Proximacy also provides website design services that are affordable and are user and search engine friendly to ensure you gain the highest visibility possible.

Google Maps

The biggest maps provider also happens to be the number 1 place to find businesses, food or services. Did you know that you can type what you need in Google maps and they will show you the businesses near to you that fit the description. This brings so many new avenues of targeted leads to your doorsteps… provided that you have a proper Google My Business Listing. Similar to Facebook pages, Google my Business is a Google product that allows you to add your business listing based on your location. You can add photos, videos and customer reviews on that page as well. A new update also allows various businesses to add their products and services into a listing. This allows Google map users to see what is on offer and subsequently buy or find the direction to your location. If you would like to find out how you can use Google Maps to bring your business to the next level. Click here.

Making Videos

I placed this as the last because the term making videos can be multilaterally used in many platforms. Makings videos now one of the hallmarks of digital marketing and is set to become an important aspect. As such, learning how to make videos can be an important asset to grow your business. Whether it is how-to videos, videos about product/project launches or even customer testimonials, all these videos can be uploaded to platforms such as Youtube, Facebook or Instagram.

Videos can go a long way in portraying a visual experience for your clients and can instantaneously boost your business’s sales if your video goes viral. As such, its important to think out of the box for such videos and ensure that the video is captivating.

 

These are the few digital solutions you can use to boost your business for free. All it requires is some time and effort. However, if you have limited manpower and require some help to do these, there are always providers out there that will be willing to do the work for you. Simply do a search online and you will find various service providers which will be more than happy to assist you in the various tasks.

 

Google Flights Launches In Singapore

As a proud Singaporean, I am proud to say I’m a bargain hunter. Whether be it food, online shopping, travelling or even flights, the price is usually one of the top factors in making a decision. Google, the biggest search engine provider just launched Google Flights in Singapore. The online app is akin to sky scanner, which allows visitors to compare flight prices for any destination and even seek out ideas if they do not have an idea where they want to go next.  This is in line with their whole suite of apps which integrates everything into the Google platform and It is more than a welcome sight.

Currently, for travel-related services, Gmail already pulls all hotel/apartment reservations, flight bookings and other reservations from Gmail to provide you with an insight into how your day pans out. And Google trips allows you to plan your holiday and find new things to do.

These two apps are key apps that I use myself and I solely plan on these apps and Google map. With the new addition of Google Flights, It would seem Google is turning whole circle to encompass everything to do with your travels.

Google Flights

As an overview when you reach the website, you are greeted with a few suggestions on various destinations. You can also see your recent destination and also decide if you miss that place too much and would like to have a repeat trip there.

The whole site works like any airline website or sky scanner albeit much faster and responsive. The outlook is also much cleaner and still retains the function of finding you the best prices for your flights or whether you would like to travel by economy, economy plus, business or first class.

If you have no idea where to go, there is also a map view which allows you to see at a glance the prices for each city and country.

google trips tracked flights

Price Tracking

google trips tracked flight

If you have a limited budget or are tracking a destination, you can use the “Tracked Prices” to track down your tracked destination for the lowest price. Simply toggle the track prices option and anytime you are logged on you can proceed to the Tracked Prices to see all your tracked flights and even the price history.

What I want to See

Although this is a welcome sight to see especially since I’m so heavily invested into Google, plus our services such as Search Engine Optimisation and Google Ads services are more or less intertwined with Google, It would be pleasant to see some integration with their existing services such as Google Maps in starring locations and even some sort of link to Gmail. integrating the web interface with Google Trips will also be a welcome sight so I can conduct all my planning into one single application.

google maps integration

see the amount of starred places I have just for one city.