Why your Website needs HTTPS

Introduction to HTTP

difference between http and https

Ever wondered what the http or https stands for whenever a website loads? “http” stands for the HyperText Transfer protocol(HTTP). HTTP is basically the foundation of all communication for the world wide web. While this information is not very important for webmasters. Having HTTPS instead of HTTP makes a huge difference for your visitors and the way people perceive your website.

Introduction to HTTPS

HTTPS refers to the secured version of the hypertext transfer protocol, the “S” being secure. In today’s digital world, security and personal information are of the outmost importance. the term “secure” is this added layer of protection. It acts as an authentication of the website and communication between your data and the server. This means that it encrypts your information and protects you against eavesdropping and stealing of information. While it was originally intended for e-commerce, email and user portal sites, https is becoming widely used to protect their end users and to increase user and visitor confidence

Why is HTTPS Useful For Any Website

Google is clamping down on non-HTTPS websites

non-secure sites on google chrome

the Google Chrome Blog recently posted about Google Chrome’s security indicators. websites that are not https will be marked as not secure and https websites will have a green lock. If you do not have a Secure Sockets Layer (SSL), chances are you are losing visitors who are worried about getting their information stolen just by visiting your site.

Increase in Search Engine Ranking Pages (SERPs)

Back in 2014, the search engine giant announced its plan in 2014 during Google I/O about its plans for http and https. The event highlights its future plans and also the impact https had on Google searches. Google basically said that if two sites were equal, they would rank the https higher than the non-secured site. Make a simple check on Google and you’ll notice that more than 50% of websites are already secured.

Cheap to Implement

Depending on your hosting plan, converting to https is fairly affordable for anyone. With the number of benefits it brings to the table, its no brainer to implement this. If your website currently non-secured, there is no disadvantage or penalty in changing it.

Protect your Clients and your Business

secure sites on google chrome

How much is your business worth to you? If it’s your livelihood, you’ll definitely want the change. Even if you aren’t, spare a thought for your clients and visitors. The data transmitted through online forms, surveys or purchase could be intercepted by someone with ill intent. whether is it to sell your information or use your credit card information. Would you really want to expose your users and your business to such vulnerabilities?

Hackers and exploiters are constantly looking for loopholes in websites and chances are if you aren’t secured yet, your website is on the target board.

Secure your Website today!

If you need assistance to secure your website, or would like to find out more about the https protocol, please feel free to contact us for a non-obligatory assessment.

Why Websites Aren't Enough

Why Having Just a Website is not Enough

Websites have long been regarded as an essential tool for business owners to broadcast their service or products on the world wide web. However, as we progress into the 21st century. Some might feel that just having a website is just not enough to get more online leads or conversions. Follow us as we uncover why this is getting more apparent in 2018 and beyond.

The Inception of Websites

The first website was launched in 1991 and was just made up of text informing everyone what the World Wide Web(www) was. Since then, the website has evolved to even form content management systems, e-commerce stores and even engines to hold and display data and information. We have truly come a long way. Early adopters of these technologies reaped the most benefit especially when they developed their business model and website right. Take for instance Yahoo which had the search engine dominance before Google can into inception and Amazon which used to solely sell books and now in 2018, sell almost anything from toiletries, games and even makeup products.

How many Businesses own Websites in Singapore?

Singapore boasts one of the largest percentages of internet users across the entire population with nearly 2 of 3 Singaporeans having access to the internet. From a research from Asia Pacific Digital Marketing Yearbook 2009, It validates that 80% of Singaporeans have shopped online and are one of the highest spenders in Asia. Imagine the number in 2018. However, it is quite sad to say that less than 60% of businesses in the ACRA database even has a website. There is still a large chunk of businesses that still rely on brick and mortar methods to market their products and services. Websites are essential because they elevate the status of your business and improves the overall image that your business might bring.

Why Websites are not Enough

Just having a website used to be sufficient to generate more leads in the early 2010s. However, with Instagram and Facebook added to the foray, businesses must now adapt and add that into their repertoire. Social media platforms bring a great avenue of social discussion about your product and service which can greatly elevate the reputation of your service or products. Many businesses solely rely on Facebook and Instagram through their social media marketing advertising arm to bring news firsthand to their loyal customers and building your Facebook page and Instagram will reap benefits in a long run with constant engagement. Using other products such as Google my Business is also a great way to list and find businesses on Google Maps.

Google my Business

Spreading your Eggs Across Different Baskets

life 101 tells you never to place all your eggs in a single basket, whether it is dealing with stocks, having additional income streams. Websites are the same. You should never just use websites but rather a 360-degree approach in your online marketing methods. This is why Proximacy addresses all our clients in the same manner. We take the time to look at your business, see where you are lacking in terms of online presence and then recommend you a total approach to address these loopholes. If you are looking to increase your web prescene to exponentially, do contact us and we will be more than willing to have a chat first to find out what your business really needs.

Keep up to Times with your Website Design

Being in the online marketing niche, I go through a lot of websites every day. Whether be it multinational companies or small medium enterprises or even storefronts businesses, you get to see the evolution of their online presence and the different goals that each company have. Websites are like your storefront online and it really affects your conversion rates in the long run. From our years in the business, there are many businesses that have websites that date all the way back to 2000. The design is outdated, it is often not compatible with the current standards and it is slow and unresponsive when viewing on mobile devices.

HTML 5

HTML 5 is the type of markup language that is used by many up to date websites for structuring and presenting content on the web. It was introduced in October 2014 and is the current standard used for the majority of websites today. It is extremely flexible and will support the latest forms of multimedia without the need for other plugins, unlike Flash. There are many web design software that uses HTML 5 and includes WordPress, Adobe Dreamweaver and many other platforms.

Websites that are Graphically Pleasing

Gone are the days where you could get away with websites that are just text and low-quality images. In today’s standard, it is important to get contextual images that are high in quality and fit with the purpose, goal and organisation theme. The pictures should support the content of your website without being overly distracting. Be careful that graphics can have the same effect of pulling visitors away from the actual content and might even cause visitors to exit the page to search for another product as a result. As such, it is important to evaluate at times whether you want to allow advertisements on your website as it might distract the user from making the final sale.

Compress your images

In order to make your website load as quickly as possible, it is important to compress all your images. By doing so, you reduce the size of all your media, making it much faster to render and thus make your website speedier. for more tips on how to make your website faster. Do check out a post we did on speeding up your website.

Hosting your content with a third party

Youtube Marketing

Though it might be tempting at times to host everything from your website directly, there are many platforms out there which allows you to use their service while marketing your product or service. if you are placing a video on your website, make it an effort to use youtube or Vimeo as a service to upload and embed your video to the site. These prevent you from using too much bandwidth which can, in turn, slow down your website.

Responsive with any device

responsive website

A great website is one that is responsive no matter which device you are using. With over 50% of users visiting sites on their mobile devices. It is paramount to ensure your website runs smoothly and is adaptable to these users. Mobile views intentionally have larger buttons which make things easier to click. The text is also adaptive and will fit according to the screen size, making text easier to read and manage on relatively smaller screens. If you are using WordPress like us, most themes already have inbuilt features that make the website responsive for all users. However, it is always important to customise this so that you have a unified user experience across all devices.

Industry standards

 

horizontally placed menus

If you notice, a lot of good websites tend to look very similar to one another and it isn’t without reason. These websites follow an unspoken industry standard. Whether is it the colour of the backlinks links in blue with a highlight of the way websites are formatted. These are in place so that a user does not have to “figure out” how to navigate through the website. Simple things such as a menu which is usually horizontally placed as well as a footer menu with the different pages is subtle things that have been set in stone by millions of websites. In other words, don’t try to be revolutionary when millions of websites follow such standards. It won’t do your website any good to stand out in a bad way and it has the effect of confusing potential visitors on how to navigate across your website.

Change Your Website Design Periodically

If you feel your website design is stagnant and the design is not up to par with your competitors, it might be high time for you to get a new refresh. Customers usually judge the outlook of your website and form an impression on your business image. If you do not bother to make your website presentable, chances are that your competitor that does will snatch the business. In today’s times of online media, there is no better time to employ all you can to gain an edge in the online web.

 

 

 

 

 

 

5 Tips to Choose Your Domain Name

Have you wondered where SGAG, Grab, Zalora, Charles and Keith would be if they didn’t use your brand names? Your Brand or company name is the face of your website as well as the brand. It is usually the first thing a visitor or potential client sees before they see your product or service. So choosing a business name that catches their attention or name that rolls off the tongue. If you are expanding your business in the future, changing your brand name mid-way will be extremely costly for you and your business. Take Grab as an example when they changed from GrabCar to Grab and 65Daigou to Ezbuy. They spent hundreds of thousands in opportunity cost just to change their business name. In addition, many of their existing users were confused by the change and it affected their business processes significantly. Users from Ezbuy will probably recount the times when the business had a major business disruption and it coincided with their business name change. In this post, we’ll show you some tips to choose your domain name.

Singapore brands

In our competitive environment today, your domain name is just as important as your company name. As such, consider these 5 tips before you begin.

Picking your Domain Name before your Business Name

One of the biggest mistakes people make is to select their business name, register it in ACRA and then find out that the domain name is not available. Domain name selection should be done in conjunction with your company name. Don’t forget, you are competing with the whole world web when it comes to domain names while you are only vying with Singapore when it comes to ACRA.

Generic Names

Generic Names or Keyword domain names has its place on the internet but it should be avoided especially if you intend to expand in the future. domain names such as kitesurfing.com or howtowalkadog.com will definitely bring potential visitors in due to the relevancy of the name but it will be difficult to market your business in the future to potential clients. Determine in a long run if a generic name is what you want, if not, it is always better to head towards a brand name to stand out from the other businesses.

Long-Term Development

Before you settle for your current goal, think about what your business can be. GrabTaxi changed from what it was to Grab today because of the bigger eco system that they now play a part in. Create a name that will not limit your business in the category or niche it is in and can scale together as your business expands. This will help you especially if you intend to expand overseas and the current context you are using today is not applicable in that language or region.

Top Level Domains

Top Level domains

Top level domains are just as important as your domain name. As a start, you should always make sure that most of the top level domains are available. This means .com, .net, .org, .sg and .com.sg. As a guide, you should try to purchase 2 or more domain names. This will prevent the unnecessary hassle of other people snatching your domain names and trying to sell the domain name back to you for 100-1000 times more than the original amount. As a minimal, purchase the .com and .net. In addition, you should note that you will need to register your ACRA in order to register the .sg and .com.sg top level domains.

Suggestion Tools

Coming up with a unique name that match your business niche is extremely difficult. add together the fact that you need to eventually create a logo that incorporates everything together is another milestone. There are name suggestion services such as quick and Namestudio to help you brainstorm on a name.

 

Proximacy is an all-in-one solution provider that takes the hassle out of digital marketing for users. Whether you need a website, online marketing solutions or facebook marketing, We can meet your business goals and scale your business up.

Wix or WordPress, Which is Superior

If you intend to create a corporate or a personal website, you might be thinking about using either these two platforms: Wix or WordPress. However which is the better option for you? In this post, we hope to break down the pros and cons of using the two and hopefully, help you make a better-informed decision which to go by.

 

Wix

wix

Wix.com is a developmental platform that allows one to create their own website using HTML 5. It supports both mobile, e-commerce and normal websites through the use of drag and drop tools. Its a growing platform that started in 2006 and has several price points which start for free to over 25 USD per month for users with different needs. Its rise to popularity stems from easy to use and edit tools which do not require any HTML or coding knowledge. That said, Its use is fairly limited due to the closed platform that it has. Limiting you to functionalities that Wix has.

WordPress

wordpress

WordPress similarly is an open-sourced and free developmental platform that is based on PHP and MySql. It is the most popular Content Management System (CMS) to date and over 75 million websites use it. Even reputable companies such as Sony Music, The Walt Disney Company, Xerox, BBC America, Bloomberg Professional and even Sweden’s official website are using WordPress. This is a testament to the viability and adaptability of the platform. Websites on WordPress can be built absolutely for free and does require some IT knowledge to operate. Simple things such as getting a host, purchasing a domain name and linking your domain name to your host by means of nameserver and additionally, installing WordPress to your host. There are also many hosting platforms that can help you install WordPress if you do not know how to. Because WordPress is open-sourced, there is over 44,000 plugins that you can use that can achieve your goals. Whether be it an e-commerce site, a corporate site or even different management systems.

What Are the Differences?

With the short introduction out of the way, we can now get down to the things that set the two platforms apart. We will be comparing 5 aspects which include the following:

  1. Price
  2. Ease of use
  3. Future Developments
  4. Professionalism
  5. Support

Price

Price is probably the biggest factor for anyone and thus should be addressed first. For someone diving into the online world. Price is definitely sensitive and will be your first concern. For a traditional website, you will have to look into the monthly hosting cost as well as the domain name registration. Let’s see how the two stack up against one another.

Wix

While Wix offers a free tier. it is not without its disadvantages. For one, you are stuck with a subdomain which will not look professional. Subdomains, as the name implies, are a subsidiary of the main domain. It can look something like this: yourdomain.wix.com. You can, however, move up a tier to the Combo Plan which costs $8.50USD. This allows you to get a free domain for 1 year and remove any Wix ads on your site. However, you are still limited because different functions such as contact us forms are still locked and you require to go up another tier to get the full freedom.

As a guide, I would recommend the unlimited plan for the majority of sites and the eCommerce plan if you want to build an eCommerce site.

If you break down the cost, it will look something like this: (Table does not include domain name registration)

ItemCostYearly Cost
Combo Plan8.50102
eCommerce Plan12.50150

As you can tell, it isn’t that expensive to get a website up and running and is fairly incomparable to WordPress which you can find below. One thing to note is that Wix charges per site. If you intend to have more than 1 website, your costs will definitely increase significantly.

WordPress

WordPress as a standalone product is completely free. However, you do need some knowledge on purchasing a host to place your files on them. As a solution Bluehost offers great priced hosting plans for a low $3.95 USD. If you want to create more than 1 site, you will have to bump it up a plan to their “Plus” Plan for $5.95.

ItemCostYearly Cost
Basic Plan3.9547.40
Plus Plan5.9571.40

If course, if you have a lot of websites, there are also more premium plans available for higher costs. From this, you can tell that WordPress is clearly a cheaper option. For the higher tier plan costing less than half of the eCommerce Plan.

Verdict for Price

WordPress is a clear winner here with their higher end plan just costing $71.40 compared to Wix’s eCommerce plan for a yearly cost of $150. In addition, hosting providers usually have a lot of customisation available which allows you to tailor your hosting plan to your needs. This can’t be said for Wix’s plans which are very inflexible and does not allow for a lot of customisation.

Ease of Use

For someone that has no prior knowledge of HTML or coding, ease of use might be an important factor. Especially if you are doing the website on your own.

Wix

Wix utilises drag and drop tools that on a difficulty scale is almost childlike. Editing your content as well as functions are extremely straightforward and you also get to see what happens to your site in real time. There are also 500+ templates available so you should be able to find a template to fit your business needs. Of course, some of the tools require you to be in a different price tier so watch out for what you need. One disadvantage though is once you have chosen a template, you cannot change it. You can only modify it with different text and the different tools available.

WordPress

WordPress also comes with over 15,000 themes as of July 2017. The vast amount ensures that you can choose what you want. In addition, if you feel that the theme doesn’t suit your needs, you can easily change another theme with the majority of your function still working. Editing your content and adding functions still require some knowledge and skill. However, once you get the hang of it, you’ll notice that WordPress is much better in terms of adaptability and working around.

Verdict for Ease Of Use

Wix is still one of the easiest to use especially for beginners who have no knowledge of how to create a website. That said, WordPress still has the largest selection of themes and plugins available which Wix might not have. It is important to figure out what your business needs and check if the platform has the functionality.

Future Development

Wix

Because Wix is a closed platform, any future developments or update is dependent on Wix as a company. That said because the built-in tools and themes are also made by Wix, you are guaranteed a good working system no matter what updates may come your way. Support is also great from the company. You can either call them, email them or do a live chat with them to get any form of support.

WordPress

WordPress is an open-sourced platform which means a majority of its plugins and themes are made from third-party developers. While WordPress consistently pushes out updates and developments to make WordPress better, You still need to rely on your theme and plugin’s developer to make it compatible with the latest update. This is why it is important to use high rated themes and plugins where there are good support and constant developments to make it better.

Verdict for Future development

It is without a doubt that Wix has this in the bag. Because they have limited tools and themes available, it is easy for Wix to upkeep with their resources and ensure that everything is within their control. WordPress still has more to go in this aspect and you are dependent on the respective theme and plugin owners for updates.

Professionalism

In this aspect, we are talking about how your website can look, how people perceive your website and viability for long time use.

Wix

While Wix websites tend to look professional by nature due to the drag and drop feature, people tend to perceive Wix websites as amateurish. Conduct a search on notable companies using Wix and you’ll probably come up with no results. Companies and businesses tend to have a budget when it comes to such intellectual property and Wix just does not stand out to be something that is professionally done or maintained. If you are looking for a short-term use, Wix might be a good choice. However, if you are planning to create a company and extend in the future, Wix might not be the best route for you.

WordPress

While WordPress might seem amateurish because you are not hard coding to create the site, the fact of the matter is that many notable companies do use WordPress. Not only is WordPress flexible in providing what your business needs, it can also expand to fit future goals and still look professional throughout. In fact, it is quite difficult to tell if the website is a WordPress site unless you are an experienced developer.

sony music on wordpress

Sony Music’s website is on WordPress!

Verdict on Professionalism

WordPress wins hands down on this aspect, In a nutshell, Wix websites, in my opinion, should be made for short-term projects or a test on the viability while WordPress tends to be a better all-rounded solution for websites.

 

Summary

While both platforms have an end goal of creating easy and adaptable websites, WordPress still has the upper hand due to its open-sourced and free nature. Everyone can collaborate and share plugins and themes that works compared to the profit-driven Wix. However, it is important to first identify your business needs and choose the one that is right for you. For many people, they are likely to go by the wordpress route because it is more future proof and can be easily upgraded according to growing needs. Many companies and businesses also choose WordPress because there are many Website Designers in Singapore that offer affordable rates. If you are looking for one, we also have a whole suite of services available whether be it website design, search engine marketing, social media marketing or even email marketing. Do contact us for more assistance.

Facebook Advertising and Should You Try It

Facebook advertising

If you have been using social media platforms such as Facebook and Instagram, You probably should have noticed that more advertisements are flowing into the platform. Backtrack 5 years ago and things would have been different. While it does draw some frustration on users’ end, it actually helps users find new products and information that they would not have gotten through these platforms.

Facebook marketing or Social Media Marketing as we know it is advertising solely on these platforms through sidebar ads, news feed ads or even video advertisements. While they can be intrusive to a user’s experience on the platform. Research and analytics have proven that it is a very effective means of engagement with potential customers. More than  2.5 million Singaporeans are currently on Facebook. Research has also shown that the most active point of the platform is usually during the commute to work or even before bed. With users spending on an average of 1 hour per day on Facebook. You can see why so many companies are jumping on the bandwagon.

 

How does their advertising work?

Facebook is one of the biggest data collection platforms to date. With over a billion users, Facebook has information on where users stay, their interests, their likes, hobbies, what they share and even the type of video you watch. With this information, advertisers have the ability to literally pinpoint the customers that might be interested in their products. Facebook then displays your ads to the requirements in your demographic so that it reaches the right people.

facebook targeting

Facebook Ad Auction

Just like Google’s Paid Search: Google Adwords, Facebook uses an auction system to allow advertisers to bid for their advertisements. Through that system and other metrics, Facebook then decides which ads are shown to users. Of course, other metrics such as the volume of clicks, the number of likes, shares and even the relevance of the ads do matter.

Tracking your Performance

Just like Google Analytics or Google Adwords, You can also track the performance on how your ads are doing. Ads Manager is Facebook’s “software” that tells you everything. From how your ads are doing by the amount of share and likes to even the traffic and engagement with other users. You can also set up goals alongside Google Analytics for a deeper understanding of how your ads are organic searches compare.

facebook manager interface

Effectiveness

So with all that was said, is Facebook advertising really that effective? The short and simple answer is a resounding Yes! With about 40% of the population on Facebook and a large and constant userbase, it is one of the best bang for your buck methods to achieve your marketing Goals. Many of our clients have experienced better Return on Investments than Search Engine Marketing methods such as Pay-per-click. With that said, Facebook marketing still has its limitations. While a substantial percentage of our population is on Facebook, the majority of that population are within the age of 13-30. A large percent still rely on tradition online marketing methods such as Google’s search network or Youtube. If you are planning to solely use Facebook as a means of advertising, it is important to determine the demographic you are after and research on its viability. A well-balanced approach would to always use A-B testing for a couple of months to see which platform brings about the best lead generation.

 

 

 

Google’s Search Engine Optimization (SEO) starter Guide

In case you aren’t aware, Google recently updated their Search Engine Optimization (SEO) Starter guide. This guide was not updated since 2008 which is over a decade ago and it updates its content with it’s latest algorithms. You can view the guide here. If you are just getting started or have no clue to what SEO is all about, it’s a good place to start, It teaches you everything from onsite SEO to even promoting your website through various means such as social media, newsletters and through its other sites such as Google my business and Google maps.

Here are some of the key pointers from the guide that most people know of but do not use more of.

Organising your website to 3 or fewer clicks

This is also known as organizing your site hierarchy. Navigation through your website is important so that visitors can find what they want quickly. As a guide,  plan your website such that they can reach what they want in 4 or fewer clicks. As a start, creating categories for your product and services is a great way to future plan your website.

Breadcrumb lists

showing breadcrumb lists are also a great way for your visitors to understand which part of the website they are in and helps them to understand the flow of your website.

 

Optimising your images and content

Content is king and Google has always been advocating this. Make sure that your content is readable by proofreading before publishing. Always create fresh content and write your articles or posts that visitors want to read. Not for the search engines. Most people get carried away with always writing it for the search engines that they forget who their true visitors are. When you are dealing with images, it is always wise to compress your photos. compressing your images not only reduces the size which in turns reduces the waiting time for loading, it also retains the image quality from the original size. There are many free websites out there that help you to compress your images but the one I really love is optimizilla. You can upload up to 20 photos at a time and you can even choose what quality you would like. Allowing you to tailor what size you want your image to be.

 

Mobile Friendly Site

Ask any website owner who has integrated analytics into their website and they will tell you that about 50% of their visitors come from mobile devices. While it is easy to tailor your website for desktop/laptop users, it can look totally different on mobile view. Make sure that your images, buttons as well as navigation are properly laid out for mobile users. It can be really frustrating as a mobile user to click on a small text accurately.

 

These are just some of the many tips from Google. The next time you are trying to implement something new, check back to the guide and see if your methods align with the guide.

How to Optimise your adwords Campaign

Most businesses that have a website on Google know nothing about search engine optimisation nor Google AdWords Pay per click. Most are afraid to go into these marketing methods due to the fear of cost involved. Thinking about paying for every click does sound expensive. However, unbeknownst to many, Search Engine Marketing (SEM) is the most effective, cheapest and tracking form of marketing in the world. When you compare to other forms of marketing such as traditional methods like TV and print. You might be able to reach more audience but the audience you reach is not targeted and also untrackable.

The difference between these traditional methods and SEM is that you only get clicks from people searching for the particular term you specify and you can track how the visitor navigates through your website.

Further below are some steps to optimise your campaign to achieve better leads.

Making Sure you have the Correct Keywords

Keywords are basically phrases that you put into Google Adwords that will trigger your ad copy when a visitor types that phrase. As such, it is important to add suitable keywords that have some sort of relation to your product and service. Adding negative keywords is also essential so that your ad does not appear when the visitor is not searching for your product. Adding negative keywords such as “free” “trial” or “guide” is a good way to prevent your ad from triggering from visitors looking for a free product or service.

Choosing a geographic location you want to target

demographics for adwords

targeting the country you want to advertise is essential to target the right audience. You can adjust settings such as the country to target, timing for the ad to appear as well as the demographics of your potential visitors. For example, if you are a real-estate agent, you probably only want to target individuals who are of age as well as the parental status. This will allow you to get more relevant clicks for less of your money

Targeting Long-Tailed Keywords

Long-tailed keywords are keywords that are more precise by nature. Such keywords tend to perform much better because they tend to be buying keywords that visitors will use to purchase their products and service. For example, a visitor is looking for general information about cleaning services will probably search with the following terms: “cleaning services available” while a visitor who already knows the specific service they want will likely search for “bathroom disinfection cleaning”. With this method, you are likely to spend less money yet get a high engagement and conversation.

long tail targeting

Setting a Daily Budget you can Afford

Before you set your campaign, it is important to set a monthly budget you want to set aside for the campaign. This amount should be based on the estimated cost per click and a number of clicks you want to achieve on a daily basis. Further customisation includes spreading out the timing which the ad will appear or choosing certain time periods can better help you achieve better targeting.

 

These are some of the basic settings you can use to optimise your Adwords campaign. If you would like to find out more about other services we provide, you can take a look at our Adwords services or even other methods such as social media marketing or search engine optimisation services.

 

What Works for Offsite SEO?

Offsite SEO is the most important component for any website if you want to rank on the search engine ranking page. However, most people have the misconception that it is a standalone action. For a website to rank high in the SERPs, there should always be onsite SEO, social media signals and supported with offsite SEO links. In this article, we hope to share what Offsite SEO works for 2017 and what doesn’t.

What works?

Social Media Engagement

Social media engagement popped out as one of the main indicator Google sees your business back in 2014. While social media engagements do not necessarily = ranking status, Google uses information such as the engagement between your customer and your business, the links generated as a form of link profile. The business profile you have has a certain reputation and this is something Google uses in their search algorithm. In fact, your business profile on Facebook can also rank on the search engines. Thus providing you with vital referral visits. See the video below for more information. The video is dated back in December 2010 and is still applicable after 7 years!

Directories listing

While the effectiveness of directory listing has decreased significantly, it can still be a good viable source of referral visits. There are many big companies in Singapore providing such a service. However, I will strongly dissuade anyone from getting paid versions which they will strongly emphasize on. Not only are they ineffective in providing you ample leads. The visitors they promise which is usually in the millions are usually not looking for your products or services. Some directories you can try putting your website on websites such as yellowpages, greenbook and many others.

Guest Posting

Guest posting is still one of the best methods of getting a valuable link. Not all links are created equal so it is important to get links from websites that are reputable or are similar in the industry you are in. Guest posting refers to writing an article or a post on someone’s website that is relevant to your business. For example, a shaving brand writing on a popular blog on how to groom oneself. Becuase the industry is highly relevant to your product, Google uses this as a signal to provide this link with more emphasis and link power.

Video Posting

video-sharing sites available

The video-sharing industry has been surging in recent years without any signs of it slowing down. It has even overtaken the print and TV industry within a couple of years with cable TV declining rapidly. There is an expected 1/3 of online activity spent watch videos. With such statistics, it will be unwise not utilize such an important part of the internet. Videos such as how-tos or even videos about your service or products can be a great way to add value to your website. Share these videos on Youtube, Vimeo or Facebook can definitely help.

Backlinks

I left backlinks to the end because it is one of the quintessential aspects of offsite SEO. backlinks from reputable sites are often one of the best methods you can use to increase your rankings drastically. As Matt Cutts from Google has always stated, content is king. When a website builds good content that is out of the ordinary, the chances of people linking to you from social media and websites are more likely. This is why it is important to utilize social media as well. Social media is a good platform for people to share content quickly and effectively. This will allow your content to be picked up by various media and most websites will leave you a link to share the content.

 

Why Font Type Matters

The debate on whether font type matters in marketing and website design has been the debate of the 21st century. With so many different types of fonts available and variations, it can be difficult to choose the right font for your website or material. Here are a few reasons why font matters.

Differentiation of Content Type

Consistency in this manner is about making sure that the different portions of your website have the appropriate font size, type, and differentiation. It needs to be easy for visitors to spot and to understand the different segments of your website. Maintaining these differentiation helps to create a uniformity throughout your website and enhance the user experience.

Take for instance the picture below of an e-commerce site. The title is always the biggest at 20px while the description of the product is 14 px. This allows the user to automatically differentiate between the title tag and the description tags. Our brains have already been programmed this way right when you start using the internet. This is why developers never have to put the title as “Product Title” for you to know the name of the product.

Hierarchy of Importance

It is very common when marketers or content analyst use differently sized font types and sizes to emphasize a certain hierarchy. Ever seen a title that is bolded with all upper case letters? It denotes a sense of urgency and tags a level of importance to that text. Making such subtle changes can change the mood altogether and the importance of select text. A good example will be posters on ads that want to market a certain promotion such as a club like Molecue. They place an emphasis on the pricing of the beer in order to place certain importance to the text. Your eye is likely to be attracted to the price and not the product because of the placement and size.

 

Design Effect

If you are a company dealing with the younger generation, you might want to emphasize more on the design aspect of your website. The younger generation demands exquisiteness, a combination of elements to invoke certain emotions and the use of font to create a nice effect. There is nothing sweeter than a good balance of the perfect font and a well-placed title to invoke certain emotions. By using a mixture of fonts and colors, you can achieve that balance and soothing effect that can invoke individuals to make a purchase. Some great examples are Apple advertisements and their website. Their website is simple yet achieves the desired effect for all their products.

 

Our Recommendation

While it is important to understand the placement of text, type, colour and size of the font, you should always take into consideration the limitation of the performance of the font. Some fonts that are not widely available in the web might not have the performance you desire and could slow down your website loading speed. For a good selection of fonts, you can try Google Fonts. For websites, you should only ever use a maximum of 3 different fonts for the sections for your website. A font for the main content, another font for the Menu content and lastly another font for items such as your advertising materials. The last thing you want is for every page to have a different font which will ruin the uniformity of the website.