Wix or WordPress, Which is Superior

If you intend to create a corporate or a personal website, you might be thinking about using either these two platforms: Wix or WordPress. However which is the better option for you? In this post, we hope to break down the pros and cons of using the two and hopefully, help you make a better-informed decision which to go by.

 

Wix

wix

Wix.com is a developmental platform that allows one to create their own website using HTML 5. It supports both mobile, e-commerce and normal websites through the use of drag and drop tools. Its a growing platform that started in 2006 and has several price points which start for free to over 25 USD per month for users with different needs. Its rise to popularity stems from easy to use and edit tools which do not require any HTML or coding knowledge. That said, Its use is fairly limited due to the closed platform that it has. Limiting you to functionalities that Wix has.

WordPress

wordpress

WordPress similarly is an open-sourced and free developmental platform that is based on PHP and MySql. It is the most popular Content Management System (CMS) to date and over 75 million websites use it. Even reputable companies such as Sony Music, The Walt Disney Company, Xerox, BBC America, Bloomberg Professional and even Sweden’s official website are using WordPress. This is a testament to the viability and adaptability of the platform. Websites on WordPress can be built absolutely for free and does require some IT knowledge to operate. Simple things such as getting a host, purchasing a domain name and linking your domain name to your host by means of nameserver and additionally, installing WordPress to your host. There are also many hosting platforms that can help you install WordPress if you do not know how to. Because WordPress is open-sourced, there is over 44,000 plugins that you can use that can achieve your goals. Whether be it an e-commerce site, a corporate site or even different management systems.

What Are the Differences?

With the short introduction out of the way, we can now get down to the things that set the two platforms apart. We will be comparing 5 aspects which include the following:

  1. Price
  2. Ease of use
  3. Future Developments
  4. Professionalism
  5. Support

Price

Price is probably the biggest factor for anyone and thus should be addressed first. For someone diving into the online world. Price is definitely sensitive and will be your first concern. For a traditional website, you will have to look into the monthly hosting cost as well as the domain name registration. Let’s see how the two stack up against one another.

Wix

While Wix offers a free tier. it is not without its disadvantages. For one, you are stuck with a subdomain which will not look professional. Subdomains, as the name implies, are a subsidiary of the main domain. It can look something like this: yourdomain.wix.com. You can, however, move up a tier to the Combo Plan which costs $8.50USD. This allows you to get a free domain for 1 year and remove any Wix ads on your site. However, you are still limited because different functions such as contact us forms are still locked and you require to go up another tier to get the full freedom.

As a guide, I would recommend the unlimited plan for the majority of sites and the eCommerce plan if you want to build an eCommerce site.

If you break down the cost, it will look something like this: (Table does not include domain name registration)

Item Cost Yearly Cost
Combo Plan 8.50 102
eCommerce Plan 12.50 150

As you can tell, it isn’t that expensive to get a website up and running and is fairly incomparable to WordPress which you can find below. One thing to note is that Wix charges per site. If you intend to have more than 1 website, your costs will definitely increase significantly.

WordPress

WordPress as a standalone product is completely free. However, you do need some knowledge on purchasing a host to place your files on them. As a solution Bluehost offers great priced hosting plans for a low $3.95 USD. If you want to create more than 1 site, you will have to bump it up a plan to their “Plus” Plan for $5.95.

Item Cost Yearly Cost
Basic Plan 3.95 47.40
Plus Plan 5.95 71.40

If course, if you have a lot of websites, there are also more premium plans available for higher costs. From this, you can tell that WordPress is clearly a cheaper option. For the higher tier plan costing less than half of the eCommerce Plan.

Verdict for Price

WordPress is a clear winner here with their higher end plan just costing $71.40 compared to Wix’s eCommerce plan for a yearly cost of $150. In addition, hosting providers usually have a lot of customisation available which allows you to tailor your hosting plan to your needs. This can’t be said for Wix’s plans which are very inflexible and does not allow for a lot of customisation.

Ease of Use

For someone that has no prior knowledge of HTML or coding, ease of use might be an important factor. Especially if you are doing the website on your own.

Wix

Wix utilises drag and drop tools that on a difficulty scale is almost childlike. Editing your content as well as functions are extremely straightforward and you also get to see what happens to your site in real time. There are also 500+ templates available so you should be able to find a template to fit your business needs. Of course, some of the tools require you to be in a different price tier so watch out for what you need. One disadvantage though is once you have chosen a template, you cannot change it. You can only modify it with different text and the different tools available.

WordPress

WordPress also comes with over 15,000 themes as of July 2017. The vast amount ensures that you can choose what you want. In addition, if you feel that the theme doesn’t suit your needs, you can easily change another theme with the majority of your function still working. Editing your content and adding functions still require some knowledge and skill. However, once you get the hang of it, you’ll notice that WordPress is much better in terms of adaptability and working around.

Verdict for Ease Of Use

Wix is still one of the easiest to use especially for beginners who have no knowledge of how to create a website. That said, WordPress still has the largest selection of themes and plugins available which Wix might not have. It is important to figure out what your business needs and check if the platform has the functionality.

Future Development

Wix

Because Wix is a closed platform, any future developments or update is dependent on Wix as a company. That said because the built-in tools and themes are also made by Wix, you are guaranteed a good working system no matter what updates may come your way. Support is also great from the company. You can either call them, email them or do a live chat with them to get any form of support.

WordPress

WordPress is an open-sourced platform which means a majority of its plugins and themes are made from third-party developers. While WordPress consistently pushes out updates and developments to make WordPress better, You still need to rely on your theme and plugin’s developer to make it compatible with the latest update. This is why it is important to use high rated themes and plugins where there are good support and constant developments to make it better.

Verdict for Future development

It is without a doubt that Wix has this in the bag. Because they have limited tools and themes available, it is easy for Wix to upkeep with their resources and ensure that everything is within their control. WordPress still has more to go in this aspect and you are dependent on the respective theme and plugin owners for updates.

Professionalism

In this aspect, we are talking about how your website can look, how people perceive your website and viability for long time use.

Wix

While Wix websites tend to look professional by nature due to the drag and drop feature, people tend to perceive Wix websites as amateurish. Conduct a search on notable companies using Wix and you’ll probably come up with no results. Companies and businesses tend to have a budget when it comes to such intellectual property and Wix just does not stand out to be something that is professionally done or maintained. If you are looking for a short-term use, Wix might be a good choice. However, if you are planning to create a company and extend in the future, Wix might not be the best route for you.

WordPress

While WordPress might seem amateurish because you are not hard coding to create the site, the fact of the matter is that many notable companies do use WordPress. Not only is WordPress flexible in providing what your business needs, it can also expand to fit future goals and still look professional throughout. In fact, it is quite difficult to tell if the website is a WordPress site unless you are an experienced developer.

sony music on wordpress

Sony Music’s website is on WordPress!

Verdict on Professionalism

WordPress wins hands down on this aspect, In a nutshell, Wix websites, in my opinion, should be made for short-term projects or a test on the viability while WordPress tends to be a better all-rounded solution for websites.

 

Summary

While both platforms have an end goal of creating easy and adaptable websites, WordPress still has the upper hand due to its open-sourced and free nature. Everyone can collaborate and share plugins and themes that works compared to the profit-driven Wix. However, it is important to first identify your business needs and choose the one that is right for you. For many people, they are likely to go by the wordpress route because it is more future proof and can be easily upgraded according to growing needs. Many companies and businesses also choose WordPress because there are many Website Designers in Singapore that offer affordable rates. If you are looking for one, we also have a whole suite of services available whether be it website design, search engine marketing, social media marketing or even email marketing. Do contact us for more assistance.

Why Font Type Matters

The debate on whether font type matters in marketing and website design has been the debate of the 21st century. With so many different types of fonts available and variations, it can be difficult to choose the right font for your website or material. Here are a few reasons why font matters.

Differentiation of Content Type

Consistency in this manner is about making sure that the different portions of your website have the appropriate font size, type, and differentiation. It needs to be easy for visitors to spot and to understand the different segments of your website. Maintaining these differentiation helps to create a uniformity throughout your website and enhance the user experience.

Take for instance the picture below of an e-commerce site. The title is always the biggest at 20px while the description of the product is 14 px. This allows the user to automatically differentiate between the title tag and the description tags. Our brains have already been programmed this way right when you start using the internet. This is why developers never have to put the title as “Product Title” for you to know the name of the product.

Hierarchy of Importance

It is very common when marketers or content analyst use differently sized font types and sizes to emphasize a certain hierarchy. Ever seen a title that is bolded with all upper case letters? It denotes a sense of urgency and tags a level of importance to that text. Making such subtle changes can change the mood altogether and the importance of select text. A good example will be posters on ads that want to market a certain promotion such as a club like Molecue. They place an emphasis on the pricing of the beer in order to place certain importance to the text. Your eye is likely to be attracted to the price and not the product because of the placement and size.

 

Design Effect

If you are a company dealing with the younger generation, you might want to emphasize more on the design aspect of your website. The younger generation demands exquisiteness, a combination of elements to invoke certain emotions and the use of font to create a nice effect. There is nothing sweeter than a good balance of the perfect font and a well-placed title to invoke certain emotions. By using a mixture of fonts and colors, you can achieve that balance and soothing effect that can invoke individuals to make a purchase. Some great examples are Apple advertisements and their website. Their website is simple yet achieves the desired effect for all their products.

 

Our Recommendation

While it is important to understand the placement of text, type, colour and size of the font, you should always take into consideration the limitation of the performance of the font. Some fonts that are not widely available in the web might not have the performance you desire and could slow down your website loading speed. For a good selection of fonts, you can try Google Fonts. For websites, you should only ever use a maximum of 3 different fonts for the sections for your website. A font for the main content, another font for the Menu content and lastly another font for items such as your advertising materials. The last thing you want is for every page to have a different font which will ruin the uniformity of the website.

 

Integrating your Website with SEO

If you are reading this article you are probably wondering what is Search Engine Optimisation(SEO). SEO is about optimising your website to make your website show up in the search engine search results. For example, typing “florist Singapore” and your website showing up on the first page. About 50% of businesses in Singapore owns a website to help market their services and products. However, did you know that having a website is as good as placing a storefront in a non-populated estate? People who do not know about your business just have no way to find your website on the internet unless they know your business by name. In this post, we will talk about how to differentiate a website that has done SEO and which hasn’t. And also why people choose not to have their website with SEO.

Differentiating between the websites with SEO and without

While it can be easy to determine if a website that looks modern and updated, it is impossible for the untrained eye to find out if the website has done conscientious work on their search engine optimisation. Check out some of these tips below if you are unsure or our post on what onsite SEO is.

Proper Title tags and Description

One of the easiest methods to find out if a website has proper onsite SEO is through their title tags and description. An optimised website tends to have the right amount of words and characters for the title tag and description tags, Good use of keywords for each page, unique title tags and description tags for every page while poorly optimised will have duplicated title tags and descriptions and usually descriptions that do not make any sense.

Onpage Linking

Conduct any search terms and you’ll probably find Wikipedia in the top few search results. One thing you will definitely notice is the amount of linked anchor keywords they have on just one page. Just one page can be linked to over 100 different pages and that is what Google usually likes in a website; Good interlinks to relevant information based on keywords

Loading Speed of a Website

Have you ever waited so long for a website or an image on a website for so long that you switched to another website? I know I have and it is extremely frustrating especially in this day and age to have a website load more than 5 seconds. Google feels that way too. It tends to penalise websites that take more than 4 seconds to load and they even estimate a loss of 10% of visitors for every second above 4. Pictures are one of the biggest cause for concern for websites and it needs to be optimised by compressing and reducing the resolution to make it web friendly. Don’t worry also if you want DSLR quality for your pictures. Compressing a picture takes very little detail from the picture and it is hardly noticeable to the untrained eye. Loading speed can also be optimised by using sites such as pingdom tools or thinkwithgoogle speed test

Website Content

Content is king and there is no doubt about this fact. Google takes content very seriously and often awards website with relevant and good content while penalise websites with poor content, duplicated content or short articles. Make sure that every page in your website is purposeful and contains the necessary information you need to keep the visitor reading. The key is contextual knowledge Most websites make the mistake of placing too little information on the website which makes it difficult for visitors to understand about your business. Make your website your sales associate and put the most information possible on it.

Why don’t Business Owners use SEO

Believe in the system

Business owners that haven’t been in tune with online marketing will always want to stick to something they are used to. Online marketing has existed for about 2 decades since the birth of the internet. Traditional marketing such as print media or Tv advertisements have always been the norm for such businesses and they have mostly relied on brick and mortar styled models to market their service.

This is why we created this blog to help educate website owners or businesses owners about the benefits of online marketing techniques such as Search Engine Optimisation, Seach Engine Marketing, and Social Media Marketing. There have been many success stories from owners just using Search Engine Optimisation and we hope that more people will integrate SEO into their business so that they can properly compete against website with SEO.

The Perception of High Cost

Ask any business that has dwelt with traditional marketing methods and they will tell you of the high cost it involves with little method of tracking. Print media or TV advertisements can promise the outreach number in the millions but are unable to tell you of the leads generated from the advertisement. From your website, there are many methods that you can track the leads coming from your website and the conversion rate per visitor. Whats more, SEO tends to target visitors from specific keyword request, which will result in relevant visitors every single time. SEO packages tend to cost upwards of $1000 per month and will depend on the competitiveness of the keyword. When you compared the different forms of marketing, you’ll see that SEO is actually affordable and probably will bring you better leads than other forms of advertisement.

Unknown to them

It is on us to inform businesses what is SEO and how it can benefit them. Therefore, it is essential to always educate them before selling any sort of package. Always make sure your digital agency understands your business and how the process of turning visitors into client works. We have created an article about how SEO agencies should conduct their approach with potential customers.

 

 

communication is key

Biggest lies from Web Marketing Agencies

About 60% of businesses in Singapore have a static website to showcase their products and services. However, only about 10% of such businesses employs Search Engine Optimisation(SEO) or Search Engine Marketing(SEM) to boost their website’s efforts.

reputable SEO agency

The beautiful thing about developing your business through online means is it cost very little when you compare it to hiring a sales executive or advertising on traditional outlets such as TV or print media. Development of your online capabilities as a business can come in a form of developing a website, conducting search engine optimisation for a existing website or generating leads through search engine marketing. However, because of this demand, there are many unscrupulous businesses promising search engine success for a small fee and no work from you. We hope to uncover these lies and hopefully educate the public how to steer clear from such businesses.

Low Costs

While it may be tempting when you receive emails about individuals or companies promising you page 1 glory on Google, it is usually one of the triggers you should be aware of. Any reputable company dealing with web services will tell you that the man hours required to produce quality work will require a fairly substantial amount. Whether be it search engine optimisation, website design or search engine marketing. If the company can offer you a really low rate for their services, chances are you won’t be able to customise how you want your work to be done or the work was cloned from client to client. Giving you sub-standard work which eventually could be penalised by Google for duplicate content.

Understanding Your Business

Any company that just wants a quick buck will never want to meet up with you to understand your business. Understanding how your business work and the processes to secure a client is quintessential evidence that the web marketing agency wants to have a long lasting relationship with you. The agency should understand how your business works, processes that are in place and how you close a lead. This way, the web agency will be able to recommend you the best method for your business. Remember that all businesses are different and requires different methods in order to succeed. There is no 1-method that fits all.

Credibility

Credibility is one of the most important things to have as a web marketing agency. A company which can produce results will usually succeed in a long run due to the positive experience and results they bring to clients. Before you embark on any project, it is important to understand from the agency what are their past clients, what was done for them and the results as a result of the partnership. I will break down the deliverables you should be asking.

Search Engine optimisation

getting past results from clients who have done SEO is the most tangible result you can gather. You can always ask for their keywords that are ranking, the search quantity by Google and also the analytics. While the agency will have the right to mask their past client’s information due to confidentiality, you should still be able to see their work and what they did in order to achieve the search engine ranking.

Search Engine marketing

An agency that is in full knowledge of what they are doing will be able to bring you leads for a low cost. Look for metrics such as return in investment as well as overall leads generated based on the spending. Great agencies will also explain to you what is happening so that you aren’t left in the dark. Not knowing what you paid for.

Communication

communication is key

Communication is key in order for any partnership to be successful. There should be constant communication between the web agency and the client. You should always ensure that you know what the agency is doing for your website at all times and be able to substantiate it with analytics as well as reports on what was done. The agency should be proactive and have a representative that can answer to your emails or messages within 48hours.

Results that walk the talk

If you are spending hundreds and thousands of dollars on your online campaign, you should be results driven. Always check to see if the agency is working towards the deliverables given to you during the quotation. Always request for certain objectives to be delivered in order for the full payment. Most agencies will require a 50% deposit for confirmation of the services needed and the other 50% once the objectives has been met. Make sure you discuss what you want to achieve before making any formal agreement.

Conclusion

Web solutions can be expensive and it is essential for you to set specific objectives that you want to achieve with your website. Don’t jump to the best deal you see straight away be also weigh all the above points to the agency. This will give you a clearer picture whether they can be trusted. After all, these projects usually take 6-12 months to complete so getting stuck with an web agency which you like will probably be beneficial to you.

Why Google Is Important For Your Website Success

Google has been the forefront of online searches since its presence in the early 20th century. Google’s core business is still searches and the release of tools available to aid your website is evident of that. If you already have a website and intend to rank your website on Google, using the following tools is paramount for your success. These tools range from analytics to track how your visitor enter your site and where they exit to webmaster tools to ensure Google has all your pages on its search engines.

Google Analytics

Google analytics

 

Simply put, Google analytics is one of the core tools you need for your business no matter if you just started out or have been in the business a long time. As the name states, it handles the analytics of your website and whatever pages you have on it. Once you put the coding into your website, you can churn out information such as the amount of visitors and real time visitors that has been to your site. See their demographics if they are logged into Google or even see what countries they are coming from. You can also determine which page did they enter your website, how long they are spending on your website and which page do they exit.

analytics tracking

Goals

One of the most useful tool i use in Google analytics is the goals, Goals are basically specific terms you can set to determine if your website has completed the objectives. For example, a goal is completed if someone completes an inquiry form or if someone checks out an item in your e-commerce store.  With this tool, you can determine how many percent of your visitors are actually converting into customers and you can tailor your website to convert more. This can mean by improving a certain page with more visitors to convert them.

Google Webmaster

As smart as Google is, Google cannot find your website at its creation. It needs to receive hints or information from other websites that your website exists, once it receives “news” it will send it’s robots to crawl through your website to gather more information about your website. Google Webmaster is a tool which you can use to speed up that process. Webmaster is also an invaluable tool for diagnostics for viruses or malware lurking in your site.

Tracking your websites on search terms your website is ranking for will also help you get a good idea of your website standings in the SERPS and your SEO efforts. With Google’s new markup on information displayed via structured data, you can also measure how your website is doing.

Speed Test

Website speed is one of the biggest factors the search engine giant uses to determine for the search page rankings. Google PageSpeed Insights is a great tool you can use to test your website for both mobile and desktop versions. They will also tell you tips to speed up your website to better serve your visitors. As a general rule, your website should load within 3 seconds. Go above that timing and based on Google’s historical data you lose about 20% of potential visitors per second.

Guides

If you still can’t wrap around the different terms on how to improve your site speed, there are also guides available to help you out. Better yet, you can also look for our services to help improve your site speed or even SEO/SEM Services.

Google Business

google business

 

If you don’t even have a website but still want to list your business on Google, you can do so via Google Business. Google Business is a neat tool which allows you to put your company on the local maps. Adding a business has never been any easier. Once you have applied for this service, Google sends you a confirmation mail and once you’ve verified your business, your listing is automatically placed on Google maps. You can then receive reviews from your customers or place important information on Google maps such as contact details, opening hour or even picture associated to your business.

In addition, Google businesses tends to show up first on many search results which can be a great way to convert new visitors.

How to Decrease Your Website’s Load Time by 50%

Through Google’s constant improvement over the decades, they have placed more emphasis on speed load timing and it is not without reason. One of the biggest contribution to bounce rates are slow loading speed. Research has shown that people are only willing to wait for a maximum of 3 seconds before determining that the website is not working. This is all the more prominent for mobile users who will have slower access speed. From this article you will learn the 5 key ways on how to decrease your website’s load time.

Google’s guru, Matt Cutts also announced at SMX advanced that Google is also looking to roll out a version of site speed ranking factor for mobile sites. In other words, the faster your website, the chances of it appearing in page 1 serps is higher.

So with all these talk about site speed, how do you really test your site speed or improve the loading time?

Testing your sites.

Testing with Pingdom Tool

change what is good and improve the bad

One of the easiest free tool available out there is Pingdom tool. by just inputting your website URL into the tool box, it’ll tell you what CSS code or image is taking up the most of the loading speed and also tell you a myriad of information. Follow those tips and you’ll definitely reduce the size and improve the loading speed significantly.

PageSpeed Tools

you can test both mobile and desktop versions

This particular tool is by google and is definitely one of the best if you are into deep analysis and know what you are doing.

It’ll rate your website and tell you the possible optimisations needed to improve your website. If you’re thinking of ranking on Google. Chances are you have to use this tool to great lengths in order to make the search engine gods happy.

Picture Size

Chances are if you have the latest phone or DSLR, you’ll be tempted to put the full size photos on your website to look its best. Refrain from doing this at all cost. These photographs usually are in excess of 4mb and if you have multiple pictures, chances are your website will take really long to load. Pictures on website can look as good as its 4mb pictures as long as you compress your photos correctly.a 300 x 300 for example should be less than 30kb in general and a slider picture in excess of 1000×1000 can be less than 200kb.

 

Total Page Size

Most people have the impression that having more information is better than minimal information. That is totally correct IF your content is not large in terms of file size. Many people make the wrong mistake of adding too many pictures and other content to make their website content rich without having a second thought for the page size. Your page size should be less than 1mb unless you are hosting a myriad of photos on a single page or post.

 

Caching

Caching is probably one of the missed things on most people’s website. Caching is  basically storing data in a temporary area. This means the website stores frequently used data for easy and fast loading. If you are using wordpress, there are many caching plugins available or you can request this from your developer. However, remember that this should only be done with someone with experience as meddling with caching options can mess up your website.

 

Content Delivery Network

example of such a service: cloudflare

If all else fails, a content delivery network is probably the last solutions you should use. A content delivery network or also known as CDN uses servers to deliver the pages and content to a vistor. The key goal of a CDN is to deliver information to you the fastest manner possible. With all these benefits, of course CDN is not free. It can cost anywhere from 5 dollars to 50 dollars a month depending on the size of your website.

 

There are still many little ways you can tweak your website to bring the fastest speed possible but these are the 5 main ways you can DIY to bring about a faster website.

 

Title and Description Tags are Important

Meta Data is usually invisible to visitors unless you hit the F12 button and inspect individual elements in Google Chrome. And surprising to many, most Singapore websites are missing these key components. Website designers have one goal in mind; to design a website that looks aesthetically pleasing and to give visitors an enjoyable visit throughout the website. But, did you know that there is deeper information that you can utilise to convert visitors to customers by just changing a few meta data.

meta data is information that provides more information. Meta data is usually read by search engines provide different information to its users searching for items. So why does this matter?

Google uses these information to rank your website

Google uses multiple facades of algorithms to rank your website and your data is one of the essential ones. Meta data such as the title tells Google what the page is about and the description also provides Google with some keywords they can gather to categorise you into the correct keyword group.

What can I do?

Make sure that the content on the specific page has a suitable title. The title tag and description should not be too far off from the content of the page.

Adding meta tags and data is visitor centric

ever searched for a keyword on Google and found total rubbish on various search results? While it is difficult to find because Google places a large emphasis on getting people what they search for. You easily find traces of these at the back of the pages of your search result. See the below pictures as example. The first picture shows page 1 of a Google search while the second shows page 10.

Page 1 of search: things to do in Singapore

Page 10 of search: things to do in Singapore

Although the content is fairly similar, you can tell which is the more attractive title tag. For most of the descriptions in the first picture, the descriptions are also specially placed by the web administrator unlike page 10 where you can tell most of the descriptions are pulled out from existing content from the website.

So what are the best practices?

Unique Title tags

There is nothing more confusing than multiple entries of title tags on more than 1 page of your website. This will also confuse search engine robots scanning your site and the page which you want to be ranked might be ignored as a duplicate.

Limit the length of title and description tags

There is a limit to how many characters a title tag can hold, the default is usually 70 characters includes spaces while descriptions are limited to 160. Exceed this amount and you’ll see “…” at the end of your title tag and descriptions. Trust me, it does not look professional.

Reflect the purpose of the article/page

The words you use for the title should reflect the purpose of the article or post, it should not contain stop words such as “and” “is” “then” and other more.

 

In conclusion, title tags and descriptions are one of the most effective ways to show the search engines that your website is done professionally and also to convert visitors into customers. Spending a little time before publishing your page will go a long way.

 

Optimizing Your WordPress URL Schema For SEO #BabySEOSteps

One of the very important steps before setting out any content would be to set the basics right.

How does your URL appear? are we able to change from the usual format which shows the date of the post? Yes you are, simply head over to permalinks. (reference to screenshot below)

There’s two ways we can do it, two ways would be to include

  • /%category%/%postname%/
  • /%postname%/

So now my posts would be displaying as www.proximacy.sg/seo/content-name, rather than www.proximacy.sg/2017/01/23/Content-name which makes it look extremely long and messy.

We tend not to include the date, month or year because that can be seen on the post itself and it does affect my SEO (search engine optimization) since i would want my keywords to rank on the SERPS (Search Engine Result Pages). This way when our link appears in the organic search results users would be able to easily understand what we are saying.

Permalinks WordPress

Permalinks WordPress