Wix or WordPress, Which is Superior

If you intend to create a corporate or a personal website, you might be thinking about using either these two platforms: Wix or WordPress. However which is the better option for you? In this post, we hope to break down the pros and cons of using the two and hopefully, help you make a better-informed decision which to go by.

 

Wix

wix

Wix.com is a developmental platform that allows one to create their own website using HTML 5. It supports both mobile, e-commerce and normal websites through the use of drag and drop tools. Its a growing platform that started in 2006 and has several price points which start for free to over 25 USD per month for users with different needs. Its rise to popularity stems from easy to use and edit tools which do not require any HTML or coding knowledge. That said, Its use is fairly limited due to the closed platform that it has. Limiting you to functionalities that Wix has.

WordPress

wordpress

WordPress similarly is an open-sourced and free developmental platform that is based on PHP and MySql. It is the most popular Content Management System (CMS) to date and over 75 million websites use it. Even reputable companies such as Sony Music, The Walt Disney Company, Xerox, BBC America, Bloomberg Professional and even Sweden’s official website are using WordPress. This is a testament to the viability and adaptability of the platform. Websites on WordPress can be built absolutely for free and does require some IT knowledge to operate. Simple things such as getting a host, purchasing a domain name and linking your domain name to your host by means of nameserver and additionally, installing WordPress to your host. There are also many hosting platforms that can help you install WordPress if you do not know how to. Because WordPress is open-sourced, there is over 44,000 plugins that you can use that can achieve your goals. Whether be it an e-commerce site, a corporate site or even different management systems.

What Are the Differences?

With the short introduction out of the way, we can now get down to the things that set the two platforms apart. We will be comparing 5 aspects which include the following:

  1. Price
  2. Ease of use
  3. Future Developments
  4. Professionalism
  5. Support

Price

Price is probably the biggest factor for anyone and thus should be addressed first. For someone diving into the online world. Price is definitely sensitive and will be your first concern. For a traditional website, you will have to look into the monthly hosting cost as well as the domain name registration. Let’s see how the two stack up against one another.

Wix

While Wix offers a free tier. it is not without its disadvantages. For one, you are stuck with a subdomain which will not look professional. Subdomains, as the name implies, are a subsidiary of the main domain. It can look something like this: yourdomain.wix.com. You can, however, move up a tier to the Combo Plan which costs $8.50USD. This allows you to get a free domain for 1 year and remove any Wix ads on your site. However, you are still limited because different functions such as contact us forms are still locked and you require to go up another tier to get the full freedom.

As a guide, I would recommend the unlimited plan for the majority of sites and the eCommerce plan if you want to build an eCommerce site.

If you break down the cost, it will look something like this: (Table does not include domain name registration)

Item Cost Yearly Cost
Combo Plan 8.50 102
eCommerce Plan 12.50 150

As you can tell, it isn’t that expensive to get a website up and running and is fairly incomparable to WordPress which you can find below. One thing to note is that Wix charges per site. If you intend to have more than 1 website, your costs will definitely increase significantly.

WordPress

WordPress as a standalone product is completely free. However, you do need some knowledge on purchasing a host to place your files on them. As a solution Bluehost offers great priced hosting plans for a low $3.95 USD. If you want to create more than 1 site, you will have to bump it up a plan to their “Plus” Plan for $5.95.

Item Cost Yearly Cost
Basic Plan 3.95 47.40
Plus Plan 5.95 71.40

If course, if you have a lot of websites, there are also more premium plans available for higher costs. From this, you can tell that WordPress is clearly a cheaper option. For the higher tier plan costing less than half of the eCommerce Plan.

Verdict for Price

WordPress is a clear winner here with their higher end plan just costing $71.40 compared to Wix’s eCommerce plan for a yearly cost of $150. In addition, hosting providers usually have a lot of customisation available which allows you to tailor your hosting plan to your needs. This can’t be said for Wix’s plans which are very inflexible and does not allow for a lot of customisation.

Ease of Use

For someone that has no prior knowledge of HTML or coding, ease of use might be an important factor. Especially if you are doing the website on your own.

Wix

Wix utilises drag and drop tools that on a difficulty scale is almost childlike. Editing your content as well as functions are extremely straightforward and you also get to see what happens to your site in real time. There are also 500+ templates available so you should be able to find a template to fit your business needs. Of course, some of the tools require you to be in a different price tier so watch out for what you need. One disadvantage though is once you have chosen a template, you cannot change it. You can only modify it with different text and the different tools available.

WordPress

WordPress also comes with over 15,000 themes as of July 2017. The vast amount ensures that you can choose what you want. In addition, if you feel that the theme doesn’t suit your needs, you can easily change another theme with the majority of your function still working. Editing your content and adding functions still require some knowledge and skill. However, once you get the hang of it, you’ll notice that WordPress is much better in terms of adaptability and working around.

Verdict for Ease Of Use

Wix is still one of the easiest to use especially for beginners who have no knowledge of how to create a website. That said, WordPress still has the largest selection of themes and plugins available which Wix might not have. It is important to figure out what your business needs and check if the platform has the functionality.

Future Development

Wix

Because Wix is a closed platform, any future developments or update is dependent on Wix as a company. That said because the built-in tools and themes are also made by Wix, you are guaranteed a good working system no matter what updates may come your way. Support is also great from the company. You can either call them, email them or do a live chat with them to get any form of support.

WordPress

WordPress is an open-sourced platform which means a majority of its plugins and themes are made from third-party developers. While WordPress consistently pushes out updates and developments to make WordPress better, You still need to rely on your theme and plugin’s developer to make it compatible with the latest update. This is why it is important to use high rated themes and plugins where there are good support and constant developments to make it better.

Verdict for Future development

It is without a doubt that Wix has this in the bag. Because they have limited tools and themes available, it is easy for Wix to upkeep with their resources and ensure that everything is within their control. WordPress still has more to go in this aspect and you are dependent on the respective theme and plugin owners for updates.

Professionalism

In this aspect, we are talking about how your website can look, how people perceive your website and viability for long time use.

Wix

While Wix websites tend to look professional by nature due to the drag and drop feature, people tend to perceive Wix websites as amateurish. Conduct a search on notable companies using Wix and you’ll probably come up with no results. Companies and businesses tend to have a budget when it comes to such intellectual property and Wix just does not stand out to be something that is professionally done or maintained. If you are looking for a short-term use, Wix might be a good choice. However, if you are planning to create a company and extend in the future, Wix might not be the best route for you.

WordPress

While WordPress might seem amateurish because you are not hard coding to create the site, the fact of the matter is that many notable companies do use WordPress. Not only is WordPress flexible in providing what your business needs, it can also expand to fit future goals and still look professional throughout. In fact, it is quite difficult to tell if the website is a WordPress site unless you are an experienced developer.

sony music on wordpress

Sony Music’s website is on WordPress!

Verdict on Professionalism

WordPress wins hands down on this aspect, In a nutshell, Wix websites, in my opinion, should be made for short-term projects or a test on the viability while WordPress tends to be a better all-rounded solution for websites.

 

Summary

While both platforms have an end goal of creating easy and adaptable websites, WordPress still has the upper hand due to its open-sourced and free nature. Everyone can collaborate and share plugins and themes that works compared to the profit-driven Wix. However, it is important to first identify your business needs and choose the one that is right for you. For many people, they are likely to go by the wordpress route because it is more future proof and can be easily upgraded according to growing needs. Many companies and businesses also choose WordPress because there are many Website Designers in Singapore that offer affordable rates. If you are looking for one, we also have a whole suite of services available whether be it website design, search engine marketing, social media marketing or even email marketing. Do contact us for more assistance.

Facebook Advertising and Should You Try It

Facebook advertising

If you have been using social media platforms such as Facebook and Instagram, You probably should have noticed that more advertisements are flowing into the platform. Backtrack 5 years ago and things would have been different. While it does draw some frustration on users’ end, it actually helps users find new products and information that they would not have gotten through these platforms.

Facebook marketing or Social Media Marketing as we know it is advertising solely on these platforms through sidebar ads, news feed ads or even video advertisements. While they can be intrusive to a user’s experience on the platform. Research and analytics have proven that it is a very effective means of engagement with potential customers. More than  2.5 million Singaporeans are currently on Facebook. Research has also shown that the most active point of the platform is usually during the commute to work or even before bed. With users spending on an average of 1 hour per day on Facebook. You can see why so many companies are jumping on the bandwagon.

 

How does their advertising work?

Facebook is one of the biggest data collection platforms to date. With over a billion users, Facebook has information on where users stay, their interests, their likes, hobbies, what they share and even the type of video you watch. With this information, advertisers have the ability to literally pinpoint the customers that might be interested in their products. Facebook then displays your ads to the requirements in your demographic so that it reaches the right people.

facebook targeting

Facebook Ad Auction

Just like Google’s Paid Search: Google Adwords, Facebook uses an auction system to allow advertisers to bid for their advertisements. Through that system and other metrics, Facebook then decides which ads are shown to users. Of course, other metrics such as the volume of clicks, the number of likes, shares and even the relevance of the ads do matter.

Tracking your Performance

Just like Google Analytics or Google Adwords, You can also track the performance on how your ads are doing. Ads Manager is Facebook’s “software” that tells you everything. From how your ads are doing by the amount of share and likes to even the traffic and engagement with other users. You can also set up goals alongside Google Analytics for a deeper understanding of how your ads are organic searches compare.

facebook manager interface

Effectiveness

So with all that was said, is Facebook advertising really that effective? The short and simple answer is a resounding Yes! With about 40% of the population on Facebook and a large and constant userbase, it is one of the best bang for your buck methods to achieve your marketing Goals. Many of our clients have experienced better Return on Investments than Search Engine Marketing methods such as Pay-per-click. With that said, Facebook marketing still has its limitations. While a substantial percentage of our population is on Facebook, the majority of that population are within the age of 13-30. A large percent still rely on tradition online marketing methods such as Google’s search network or Youtube. If you are planning to solely use Facebook as a means of advertising, it is important to determine the demographic you are after and research on its viability. A well-balanced approach would to always use A-B testing for a couple of months to see which platform brings about the best lead generation.

 

 

 

Google’s Search Engine Optimization (SEO) starter Guide

In case you aren’t aware, Google recently updated their Search Engine Optimization (SEO) Starter guide. This guide was not updated since 2008 which is over a decade ago and it updates its content with it’s latest algorithms. You can view the guide here. If you are just getting started or have no clue to what SEO is all about, it’s a good place to start, It teaches you everything from onsite SEO to even promoting your website through various means such as social media, newsletters and through its other sites such as Google my business and Google maps.

Here are some of the key pointers from the guide that most people know of but do not use more of.

Organising your website to 3 or fewer clicks

This is also known as organizing your site hierarchy. Navigation through your website is important so that visitors can find what they want quickly. As a guide,  plan your website such that they can reach what they want in 4 or fewer clicks. As a start, creating categories for your product and services is a great way to future plan your website.

Breadcrumb lists

showing breadcrumb lists are also a great way for your visitors to understand which part of the website they are in and helps them to understand the flow of your website.

 

Optimising your images and content

Content is king and Google has always been advocating this. Make sure that your content is readable by proofreading before publishing. Always create fresh content and write your articles or posts that visitors want to read. Not for the search engines. Most people get carried away with always writing it for the search engines that they forget who their true visitors are. When you are dealing with images, it is always wise to compress your photos. compressing your images not only reduces the size which in turns reduces the waiting time for loading, it also retains the image quality from the original size. There are many free websites out there that help you to compress your images but the one I really love is optimizilla. You can upload up to 20 photos at a time and you can even choose what quality you would like. Allowing you to tailor what size you want your image to be.

 

Mobile Friendly Site

Ask any website owner who has integrated analytics into their website and they will tell you that about 50% of their visitors come from mobile devices. While it is easy to tailor your website for desktop/laptop users, it can look totally different on mobile view. Make sure that your images, buttons as well as navigation are properly laid out for mobile users. It can be really frustrating as a mobile user to click on a small text accurately.

 

These are just some of the many tips from Google. The next time you are trying to implement something new, check back to the guide and see if your methods align with the guide.

How to Optimise your adwords Campaign

Most businesses that have a website on Google know nothing about search engine optimisation nor Google AdWords Pay per click. Most are afraid to go into these marketing methods due to the fear of cost involved. Thinking about paying for every click does sound expensive. However, unbeknownst to many, Search Engine Marketing (SEM) is the most effective, cheapest and tracking form of marketing in the world. When you compare to other forms of marketing such as traditional methods like TV and print. You might be able to reach more audience but the audience you reach is not targeted and also untrackable.

The difference between these traditional methods and SEM is that you only get clicks from people searching for the particular term you specify and you can track how the visitor navigates through your website.

Further below are some steps to optimise your campaign to achieve better leads.

Making Sure you have the Correct Keywords

Keywords are basically phrases that you put into Google Adwords that will trigger your ad copy when a visitor types that phrase. As such, it is important to add suitable keywords that have some sort of relation to your product and service. Adding negative keywords is also essential so that your ad does not appear when the visitor is not searching for your product. Adding negative keywords such as “free” “trial” or “guide” is a good way to prevent your ad from triggering from visitors looking for a free product or service.

Choosing a geographic location you want to target

demographics for adwords

targeting the country you want to advertise is essential to target the right audience. You can adjust settings such as the country to target, timing for the ad to appear as well as the demographics of your potential visitors. For example, if you are a real-estate agent, you probably only want to target individuals who are of age as well as the parental status. This will allow you to get more relevant clicks for less of your money

Targeting Long-Tailed Keywords

Long-tailed keywords are keywords that are more precise by nature. Such keywords tend to perform much better because they tend to be buying keywords that visitors will use to purchase their products and service. For example, a visitor is looking for general information about cleaning services will probably search with the following terms: “cleaning services available” while a visitor who already knows the specific service they want will likely search for “bathroom disinfection cleaning”. With this method, you are likely to spend less money yet get a high engagement and conversation.

long tail targeting

Setting a Daily Budget you can Afford

Before you set your campaign, it is important to set a monthly budget you want to set aside for the campaign. This amount should be based on the estimated cost per click and a number of clicks you want to achieve on a daily basis. Further customisation includes spreading out the timing which the ad will appear or choosing certain time periods can better help you achieve better targeting.

 

These are some of the basic settings you can use to optimise your Adwords campaign. If you would like to find out more about other services we provide, you can take a look at our Adwords services or even other methods such as social media marketing or search engine optimisation services.

 

What Works for Offsite SEO?

Offsite SEO is the most important component for any website if you want to rank on the search engine ranking page. However, most people have the misconception that it is a standalone action. For a website to rank high in the SERPs, there should always be onsite SEO, social media signals and supported with offsite SEO links. In this article, we hope to share what Offsite SEO works for 2017 and what doesn’t.

What works?

Social Media Engagement

Social media engagement popped out as one of the main indicator Google sees your business back in 2014. While social media engagements do not necessarily = ranking status, Google uses information such as the engagement between your customer and your business, the links generated as a form of link profile. The business profile you have has a certain reputation and this is something Google uses in their search algorithm. In fact, your business profile on Facebook can also rank on the search engines. Thus providing you with vital referral visits. See the video below for more information. The video is dated back in December 2010 and is still applicable after 7 years!

Directories listing

While the effectiveness of directory listing has decreased significantly, it can still be a good viable source of referral visits. There are many big companies in Singapore providing such a service. However, I will strongly dissuade anyone from getting paid versions which they will strongly emphasize on. Not only are they ineffective in providing you ample leads. The visitors they promise which is usually in the millions are usually not looking for your products or services. Some directories you can try putting your website on websites such as yellowpages, greenbook and many others.

Guest Posting

Guest posting is still one of the best methods of getting a valuable link. Not all links are created equal so it is important to get links from websites that are reputable or are similar in the industry you are in. Guest posting refers to writing an article or a post on someone’s website that is relevant to your business. For example, a shaving brand writing on a popular blog on how to groom oneself. Becuase the industry is highly relevant to your product, Google uses this as a signal to provide this link with more emphasis and link power.

Video Posting

video-sharing sites available

The video-sharing industry has been surging in recent years without any signs of it slowing down. It has even overtaken the print and TV industry within a couple of years with cable TV declining rapidly. There is an expected 1/3 of online activity spent watch videos. With such statistics, it will be unwise not utilize such an important part of the internet. Videos such as how-tos or even videos about your service or products can be a great way to add value to your website. Share these videos on Youtube, Vimeo or Facebook can definitely help.

Backlinks

I left backlinks to the end because it is one of the quintessential aspects of offsite SEO. backlinks from reputable sites are often one of the best methods you can use to increase your rankings drastically. As Matt Cutts from Google has always stated, content is king. When a website builds good content that is out of the ordinary, the chances of people linking to you from social media and websites are more likely. This is why it is important to utilize social media as well. Social media is a good platform for people to share content quickly and effectively. This will allow your content to be picked up by various media and most websites will leave you a link to share the content.

 

Why Font Type Matters

The debate on whether font type matters in marketing and website design has been the debate of the 21st century. With so many different types of fonts available and variations, it can be difficult to choose the right font for your website or material. Here are a few reasons why font matters.

Differentiation of Content Type

Consistency in this manner is about making sure that the different portions of your website have the appropriate font size, type, and differentiation. It needs to be easy for visitors to spot and to understand the different segments of your website. Maintaining these differentiation helps to create a uniformity throughout your website and enhance the user experience.

Take for instance the picture below of an e-commerce site. The title is always the biggest at 20px while the description of the product is 14 px. This allows the user to automatically differentiate between the title tag and the description tags. Our brains have already been programmed this way right when you start using the internet. This is why developers never have to put the title as “Product Title” for you to know the name of the product.

Hierarchy of Importance

It is very common when marketers or content analyst use differently sized font types and sizes to emphasize a certain hierarchy. Ever seen a title that is bolded with all upper case letters? It denotes a sense of urgency and tags a level of importance to that text. Making such subtle changes can change the mood altogether and the importance of select text. A good example will be posters on ads that want to market a certain promotion such as a club like Molecue. They place an emphasis on the pricing of the beer in order to place certain importance to the text. Your eye is likely to be attracted to the price and not the product because of the placement and size.

 

Design Effect

If you are a company dealing with the younger generation, you might want to emphasize more on the design aspect of your website. The younger generation demands exquisiteness, a combination of elements to invoke certain emotions and the use of font to create a nice effect. There is nothing sweeter than a good balance of the perfect font and a well-placed title to invoke certain emotions. By using a mixture of fonts and colors, you can achieve that balance and soothing effect that can invoke individuals to make a purchase. Some great examples are Apple advertisements and their website. Their website is simple yet achieves the desired effect for all their products.

 

Our Recommendation

While it is important to understand the placement of text, type, colour and size of the font, you should always take into consideration the limitation of the performance of the font. Some fonts that are not widely available in the web might not have the performance you desire and could slow down your website loading speed. For a good selection of fonts, you can try Google Fonts. For websites, you should only ever use a maximum of 3 different fonts for the sections for your website. A font for the main content, another font for the Menu content and lastly another font for items such as your advertising materials. The last thing you want is for every page to have a different font which will ruin the uniformity of the website.

 

Integrating your Website with SEO

If you are reading this article you are probably wondering what is Search Engine Optimisation(SEO). SEO is about optimising your website to make your website show up in the search engine search results. For example, typing “florist Singapore” and your website showing up on the first page. About 50% of businesses in Singapore owns a website to help market their services and products. However, did you know that having a website is as good as placing a storefront in a non-populated estate? People who do not know about your business just have no way to find your website on the internet unless they know your business by name. In this post, we will talk about how to differentiate a website that has done SEO and which hasn’t. And also why people choose not to have their website with SEO.

Differentiating between the websites with SEO and without

While it can be easy to determine if a website that looks modern and updated, it is impossible for the untrained eye to find out if the website has done conscientious work on their search engine optimisation. Check out some of these tips below if you are unsure or our post on what onsite SEO is.

Proper Title tags and Description

One of the easiest methods to find out if a website has proper onsite SEO is through their title tags and description. An optimised website tends to have the right amount of words and characters for the title tag and description tags, Good use of keywords for each page, unique title tags and description tags for every page while poorly optimised will have duplicated title tags and descriptions and usually descriptions that do not make any sense.

Onpage Linking

Conduct any search terms and you’ll probably find Wikipedia in the top few search results. One thing you will definitely notice is the amount of linked anchor keywords they have on just one page. Just one page can be linked to over 100 different pages and that is what Google usually likes in a website; Good interlinks to relevant information based on keywords

Loading Speed of a Website

Have you ever waited so long for a website or an image on a website for so long that you switched to another website? I know I have and it is extremely frustrating especially in this day and age to have a website load more than 5 seconds. Google feels that way too. It tends to penalise websites that take more than 4 seconds to load and they even estimate a loss of 10% of visitors for every second above 4. Pictures are one of the biggest cause for concern for websites and it needs to be optimised by compressing and reducing the resolution to make it web friendly. Don’t worry also if you want DSLR quality for your pictures. Compressing a picture takes very little detail from the picture and it is hardly noticeable to the untrained eye. Loading speed can also be optimised by using sites such as pingdom tools or thinkwithgoogle speed test

Website Content

Content is king and there is no doubt about this fact. Google takes content very seriously and often awards website with relevant and good content while penalise websites with poor content, duplicated content or short articles. Make sure that every page in your website is purposeful and contains the necessary information you need to keep the visitor reading. The key is contextual knowledge Most websites make the mistake of placing too little information on the website which makes it difficult for visitors to understand about your business. Make your website your sales associate and put the most information possible on it.

Why don’t Business Owners use SEO

Believe in the system

Business owners that haven’t been in tune with online marketing will always want to stick to something they are used to. Online marketing has existed for about 2 decades since the birth of the internet. Traditional marketing such as print media or Tv advertisements have always been the norm for such businesses and they have mostly relied on brick and mortar styled models to market their service.

This is why we created this blog to help educate website owners or businesses owners about the benefits of online marketing techniques such as Search Engine Optimisation, Seach Engine Marketing, and Social Media Marketing. There have been many success stories from owners just using Search Engine Optimisation and we hope that more people will integrate SEO into their business so that they can properly compete against website with SEO.

The Perception of High Cost

Ask any business that has dwelt with traditional marketing methods and they will tell you of the high cost it involves with little method of tracking. Print media or TV advertisements can promise the outreach number in the millions but are unable to tell you of the leads generated from the advertisement. From your website, there are many methods that you can track the leads coming from your website and the conversion rate per visitor. Whats more, SEO tends to target visitors from specific keyword request, which will result in relevant visitors every single time. SEO packages tend to cost upwards of $1000 per month and will depend on the competitiveness of the keyword. When you compared the different forms of marketing, you’ll see that SEO is actually affordable and probably will bring you better leads than other forms of advertisement.

Unknown to them

It is on us to inform businesses what is SEO and how it can benefit them. Therefore, it is essential to always educate them before selling any sort of package. Always make sure your digital agency understands your business and how the process of turning visitors into client works. We have created an article about how SEO agencies should conduct their approach with potential customers.

 

 

Using Google My Business to get more visitors

To achieve visitors that are looking for your service and products, it is important to use location based services to complement your website. With Google’s location based tracking, there is no better time to utilise Google’s free tools to support your business. Google My Business is one of the many tools that you can use to give your website meaningful data for you to analyse. Check out this list for a full list of Google tools available.

Google My Business helps you by placing a listing based on your location. Your business then shows up when users browse through Google Maps or in Google search when it gets triggered by associated keywords. The amazing thing about Google My Business is the amount of information you can put in order to attract users to click and even visit your website.

As a basic form, here are the fields that you can put in to add value to your website:

  • Pictures of your services or products
  • Opening and closing hours
  • contact number
  • email and website details
  • reviews from customers or users
  • You can even create 360 photos or videos to give visitors a feel of what your place looks like.

Google My Business

Google My Business has also been said to have an impact on Search Engine Optimisation. The more reviews and details you place on the site, the more effective your SEO will be. The reason behind this is because if more people are willing to upload photos, videos and comments to review your business, Google sees it as a signal that your website is reputable. Thus giving you a better URL rating. Find out how you can improve your SEO by other methods.

These reviews and comments are also a good avenue for you to receive critical feedback to improve your business and to communicate directly with your users.

 

Google My Business is also integrated with analytics which means you get a good understanding of how many visitors are looking at your site and interacting with the details provided.

User Interface

What if I do not have a Website?

Google My Business provides a free tool to create a simple website to display basic information about your business. You can literally drag and drop pictures and pull information from your listing to the simple site. While it should not be used as standalone resource, it can still provide visitors with a pleasant experience, providing them information about the products and services offered.

Creating a simple site using Google My Business

 

Conclusion

Google My Business is a great tool especially if you want to secure customers using Google Maps or Google searches, It is best used in conjunction with a well updated website and supported with some of Google’s tools such as Google Analytics and Google Webmaster.

 

communication is key

Biggest lies from Web Marketing Agencies

About 60% of businesses in Singapore have a static website to showcase their products and services. However, only about 10% of such businesses employs Search Engine Optimisation(SEO) or Search Engine Marketing(SEM) to boost their website’s efforts.

reputable SEO agency

The beautiful thing about developing your business through online means is it cost very little when you compare it to hiring a sales executive or advertising on traditional outlets such as TV or print media. Development of your online capabilities as a business can come in a form of developing a website, conducting search engine optimisation for a existing website or generating leads through search engine marketing. However, because of this demand, there are many unscrupulous businesses promising search engine success for a small fee and no work from you. We hope to uncover these lies and hopefully educate the public how to steer clear from such businesses.

Low Costs

While it may be tempting when you receive emails about individuals or companies promising you page 1 glory on Google, it is usually one of the triggers you should be aware of. Any reputable company dealing with web services will tell you that the man hours required to produce quality work will require a fairly substantial amount. Whether be it search engine optimisation, website design or search engine marketing. If the company can offer you a really low rate for their services, chances are you won’t be able to customise how you want your work to be done or the work was cloned from client to client. Giving you sub-standard work which eventually could be penalised by Google for duplicate content.

Understanding Your Business

Any company that just wants a quick buck will never want to meet up with you to understand your business. Understanding how your business work and the processes to secure a client is quintessential evidence that the web marketing agency wants to have a long lasting relationship with you. The agency should understand how your business works, processes that are in place and how you close a lead. This way, the web agency will be able to recommend you the best method for your business. Remember that all businesses are different and requires different methods in order to succeed. There is no 1-method that fits all.

Credibility

Credibility is one of the most important things to have as a web marketing agency. A company which can produce results will usually succeed in a long run due to the positive experience and results they bring to clients. Before you embark on any project, it is important to understand from the agency what are their past clients, what was done for them and the results as a result of the partnership. I will break down the deliverables you should be asking.

Search Engine optimisation

getting past results from clients who have done SEO is the most tangible result you can gather. You can always ask for their keywords that are ranking, the search quantity by Google and also the analytics. While the agency will have the right to mask their past client’s information due to confidentiality, you should still be able to see their work and what they did in order to achieve the search engine ranking.

Search Engine marketing

An agency that is in full knowledge of what they are doing will be able to bring you leads for a low cost. Look for metrics such as return in investment as well as overall leads generated based on the spending. Great agencies will also explain to you what is happening so that you aren’t left in the dark. Not knowing what you paid for.

Communication

communication is key

Communication is key in order for any partnership to be successful. There should be constant communication between the web agency and the client. You should always ensure that you know what the agency is doing for your website at all times and be able to substantiate it with analytics as well as reports on what was done. The agency should be proactive and have a representative that can answer to your emails or messages within 48hours.

Results that walk the talk

If you are spending hundreds and thousands of dollars on your online campaign, you should be results driven. Always check to see if the agency is working towards the deliverables given to you during the quotation. Always request for certain objectives to be delivered in order for the full payment. Most agencies will require a 50% deposit for confirmation of the services needed and the other 50% once the objectives has been met. Make sure you discuss what you want to achieve before making any formal agreement.

Conclusion

Web solutions can be expensive and it is essential for you to set specific objectives that you want to achieve with your website. Don’t jump to the best deal you see straight away be also weigh all the above points to the agency. This will give you a clearer picture whether they can be trusted. After all, these projects usually take 6-12 months to complete so getting stuck with an web agency which you like will probably be beneficial to you.

What Are LSI Keywords?

LSI keywords

Latent Semantic Indexing or LSI basically means keywords or phrases that have resemblance to your main keyword. Contrary to belief, they do not necessarily mean synonyms but rather different keywords that help to substantiate what you are talking about. The reason why we are talking about this today is because Google uses LSI keywords and phrases to link your website to different keywords. This helps your website to rank better and also to rank for a bigger range of keywords in general.

Whenever you are talking about a specific topic such as cars. You will definitely dive into specifics such as doors, air-con systems, engine systems and even tyre choices. These are just simple examples of different LSI keywords that Google uses to “check” if your article is comprehensive. While on the same topic, if you are talking about insurance, accidents and coverage, Google can then link your article towards the insurance industry.

From this knowledge, you can effectively target your website for certain keywords if you spread these LSI keywords across your website. Alternatively, some people choose to cover a very broad niche. From this, you can build an authority website from a whole slew of different articles on the specific topic. LSI is part of Onsite SEO which you can implement for your website to achieve a better ranking on the search engine ranking page.

Why are LSI keywords Essential?

LSI keywords help Google identify what your article is all about. By linking associated keywords with one another, Google is then able to decipher what niche you are writing about and also score your article  according to it’s relevance. Of course, these keywords most be accompanied with substantial research on the topic and readable text. In the past, people used to keyword spam in order to trick Google’s algorithm. Thankfully these methods do not work now with the level of sophistication Google has achieved.

How To Find the Right LSI Keywords?

google analytics keywords

There is a simple website which helps you to find LSI keywords for your niche. However, while it is free, it is important to take the information with a pinch of salt. As a general rule, never follow what you find on the internet without doing your own testing. If you want to experiment, always use a few keywords first to test the result. You can also use Google Webmaster or Google Analytics to see how effective you are in targeting the appropriate keywords. Google automatically generates keywords that are associated with your website once it has crawled through your website. You can also see the position of specific keywords and the impressions from searchers.